Alexandra Postelnicu

I believe a customer-centric approach to client engagement will foster closer relationships and better showcase the unique value it provides compared to other vendors. My goal is to leverage insight and solution-based storytelling to build a more impactful customer relationship that leads to success for all parties. My mission at Oracle is to "Connect, Create, and Convince." This includes providing exceptional experiences throughout the sales cycle to establish an emotional and trustworthy relationship with the client, ultimately showcasing the value Oracle can bring to them. To effectively Connect internally with Oracle teams, gather specialists from various teams to develop a powerful and impactful value proposition, message, and concept that represents the unity of One Oracle. Additionally, externally connect with clients by conducting Design Thinking Workshops, gaining a thorough understanding of their challenges, and crafting the optimal solution for their success. Create internally a unique, customer-centric message internally that effectively communicates the value of Oracle. Create externally, design and co-create exceptional customer experiences with clients, with the purpose of driving their success. Great experiences are not created by chance, but rather with intention and purpose. The vision may evolve over time and new information may arise, but the intent should remain consistent. Utilize Design Thinking to tackle problems by approaching them with an open mind and heart, which leads to innovative solutions. Convince the entire account team internally to align with the value proposition developed in the Design Thinking Workshop and enhance the relationship with the client. Externally, persuade the client to sign the contract as Oracle is the best partner for their successful implementation, Go Live, and adoption.

I design VALUE PROPOSITIONS, script THE SOLUTION STORYTELLING and shape ADOPTION STRATEGIES

As a creative lead, I am responsible for conceptualizing and executing a unique selling proposition, plan and deliver a strategic vision, while supervising the entire creative process and guiding a creative team of copywriters and designers. I am working with representatives of our end customer and receive their input and advice fostering a constant collaboration between the team and our internal stakeholder. In the Creative Advisor role, I’m conceiving and implement creative visual assets that range from print materials to digital artifacts. I am responsible for developing engaging collaterals for our clients, collaterals that tell a story and elicit an emotional response. In this mission, I work closely with the design and graphic team in order to deliver content that exceeds the expectations of our customer.

Customers are assaulted by sales messages. But how do we make sure our messages stand out from the crowd and reach them? We are here to sell products/solutions and we do that by telling stories. Stories crafted for their specific situations, stories that will engage them both rationally and emotionally. How do we win the story challenge?  By having a Creative Concept, Visual Artifacts, and a thoughtfully planned Calendar. These 3 elements will help us connect better with our customers and create an Identity for every Sales Opportunity. An Identity that brings under the same umbrella all the deliverables and tells our customers a Unique Story.  Let me advise you on how to approach customers by Using the right communication Assets at the right Time and in the right Place, based on a Blueprint that will guide your interactions with the client throughout the Sales Cycle. All these activities include the use of Human Centered Design Thinking Methodology. Let me be your Creative Advisor!

As part of the Oracle Visual Story Lab, we create customer-facing videos and multimedia presentation materials to support the sales processes at the EMEA and APAC level. Some of my responsibilities included: - Consulting with requestors to identify and clarify the overall tone of the showcase, scope, audio and visual elements, target audience and timeline. - Analyze the request, conceptualize creative solutions; write and review scripts, storyboards, media assets, and other materials with requestors in order to develop an efficient and creative project approach. - Perform video production activities, including filming, editing, animation, sound design & sound mixing as well as sound/voice recording. - Continuously discover and implement new editing and content creation techniques to increase efficiency. - Stakeholder management, identify customer needs, identify opportunities for collaborative projects. - Ensure collaboration with presales teams, sales and other lines of business. - Conduct Communication Trainings for new joiners Sales Consultants in EMEA & APAC.

• Understand the way visual identity reinforces an organization's mission and vision and manage and complete the entire internal communications project life-cycle from conception to implementation. • Create communications materials for EMEA Apps team by using different medias (videos and animated videos, podcasts, newsletters, memos, websites, blog articles, video interviews etc.) • Content management support: the use of Oracle social tools • Handling all the EMEA Apps communications (via Cascade, OSN and other Oracle internal tools) • Creation and communication of business use cases to spread the WE Apps message • Work with Social & Mobile Program Manager to provide high-quality communication materials • Constantly liaising with other Communication Specialists across EMEA and worldwide • Take part in building and running communication campaigns across EMEA • Liaising with the sales force to create and deliver win stories in comic book format, win reports, etc • Deliverables: Content Creation & Posting: OSN, Portal, Blog; Interviews; Video & Audio Recording and Editing; Animated Video Creation; Newsletters; PPT Visualisation; ORG Charts - Audit; Email Testing & Scheduling via Cascade (HTML); Support Communication Projects & Ad-Hoc Requests.

The work involves designing, editing and publishing communication material, active involvement in the Institute's development of promotional materials and methods, participation in the organisation of several Aspen events and searching and preparing relevant information dedicated to the development of policy programs, conference packets and preparatory stages of policy events. The main activity is community management in online (social media) and offline (Aspen Romania Community). • One of the coordinators for "Towards a Gold Standard In Governance, Transparency and Anti-Corruption In Post-Communist Societies" Conference from Justice and Society Policy Program. • Social media specialist for Bucharest Forum 2014, the most important trans-regional event of the year.

• Collaborate with cross-functional teams to develop marketing and communication plans that leverage the social media space. • Responsible for developing content across owned and earned social channels. • Create, manage and grow business presence across social media channels. • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.

• Create story ideas with campaign concept, insights and brand in mind, targeted for several start-up sites. • Manage social media. • Manage content across all sites and marketplaces on a day to day basis, ensures all sites are up to date. • Develop and manage an online content plan in close relationship with relevant stakeholders across the business. • Develop digital content to meet SEO requirements. • Leadership, development and team management. • Create, develop and manage content for organization’s web presence (using content management software). • Coordinate web projects across departments. • Working with a cross-departmental team, maintain and develop the master content calendar for all web properties. • Keep current with emerging web technologies through relevant blogs and events. • Assure web-based information is archived for future needs and reference. • Track and report on all site metrics.

• Coordinating the newsroom for both online and print editions of "Evenimentul Zilei", one of the most important national newspapers. • Create story ideas with campaign concept, insights and brand in mind, targeted for the website. • Manage social media. • Work with brand editors to program content, tag, target. • Track content performance; produce content insights. • Write articles; produce slideshows; create headlines and promotional copy. • Inform video content from editorial lens.

• Manage content across the site and marketplaces on a day to day basis, ensures the site is up to date, copy is provided for each online channel and imagery is created and setup accordingly as briefed by relevant stakeholders across the business including other members of the online team. • Work closely with the Online Trading Manager and Acquisition Specialist to traffic any content requirements, brief the content team and manage the creation. • Develop and manage an online content plan in close relationship with relevant stakeholders across the business. • Champion online content and provide insights and recommendations including complex creative content solutions for online interactivity and increased visibility online. • Develop digital content to meet SEO requirements. • Leadership, development and team management. • Create, develop and manage content for organization’s web presence (using content management software) • Coordinate web projects across departments. • Working with a cross-departmental team, maintain and develop the master content calendar for all web properties. • Keep current with emerging web technologies through relevant blogs and events. • Assure web-based information is archived for future needs and reference. • Track and report on all site metrics. • Manage social media.

Lecture title: “The New Role of Social Networking: Facebook and Protests (Case Study: Romanian Protests)”

• Manage content across the site and marketplaces on a day to day basis, ensures the site is up to date, copy is provided for each online channel and imagery is created and setup accordingly as briefed by relevant stakeholders across the business including other members of the online team. • Work closely with the Online Trading Manager and Acquisition Specialist to traffic any content requirements, brief the content team and manage the creation. • Develop and manage an online content plan in close relationship with relevant stakeholders across the business. • Champion online content and provide insights and recommendations including complex creative content solutions for online interactivity and increased visibility online. • Develop digital content to meet SEO requirements. • Leadership, development and team management. • Create, develop and manage content for organization’s web presence (using content management software) • Coordinate web projects across departments. • Working with a cross-departmental team, maintain and develop the master content calendar for all web properties. • Keep current with emerging web technologies through relevant blogs and events. • Assure web-based information is archived for future needs and reference. • Track and report on all site metrics.

Master in Public Policies and European Integration. Paper's title: "E-Government in EU's developed countries. Case study, Romania"