Alexandra Riley

- Ensured quality content and brand consistency across social, email, and mobile app by owning multichannel B2B and member communication strategy, adhering to brand guidelines - Increased Facebook following by 50% through a video‑led content strategy that supported sales/member acquisition - Led creative development supporting a 2M dollar membership acquisition and retention pipeline, aligning messaging, claims, and positioning for leadership, sales, and board audiences - Built quarterly company‑wide and board presentations, translating marketing and membership performance data into clear narratives and sales enablement materials to support strategic decision‑making

- Directed a $100k B2B rebranding initiative in a technology/managed services environment, managing 20+ vendors and ensuring brand governance, copy accuracy, and consistent claims across website, sales collateral, and campaigns - Led website redesign and UX improvements that increased click‑through rate by 23%, using SEO, analytics, and A/B testing - Developed standardized internal brand messaging frameworks and templates for each service line, improving sales team alignment, talk tracks, and customer communications across email, presentations, and proposals - Recruited and interviewed marketing/sales candidates, building a team with optimized, clear processes and documented workflows

- Managed digital marketing campaigns for a 200k+ audience, increasing organic website traffic by 13% in five months through SEO, UX/UI optimization, and data‑driven content strategy - Oversaw social media and direct advertising that lifted daily engagement by 15%, optimizing creative and reporting - Coordinated 40+ events generating $300k in sponsor revenue, managing vendors, timelines, and marketing operations

- Produced conversion‑focused email and social campaign copy for B2B and B2C clients, improving conversion rates by 5% - Edited and quality‑checked a weekly marketing podcast to support broader content marketing and lead‑generation efforts

- Wrote and edited articles for 50k+ monthly readers, maintaining accuracy and style guide adherence under tight deadlines - Delivered on‑brand content packages (copy and graphics) that met production schedules and supported audience growth

Minor in Art and Design