Alexandra Ketterling

-Contributing strategist for product vision and requirements, working with technical teams and third parties -Strategized E2E product roadmap and go-to-market strategy for customer acquisition and new customer engagement channels -Defined and designed end-to-end customer journeys -Researched and analyze market, users, competitors and industry trends to define product roadmap

Learnaboutwine.com is Los Angeles's premier producer of distinctive luxury wine events and educational classes -Organize and streamline B2B client acquisition for event marketing campaigns -Implement design strategy, structure, and maintenance of multiple B2B and B2C databases -Produce and curate copy and digital content for email marketing and social media campaigns, press releases, and external ticketing listings to ensure performance-driven, on-brand messaging -Manage 12-15 simultaneous projects by coordinating marketing, sales, and creative teams to ensure timely and aesthetically cohesive delivery of assets -Develop and update CMS content and coordinate between internal teams to curate existing content including images, video, copy, and UX design

-Strategize and develop remote office administrative pipeline -Oversee the production of social media content, advertisements, email campaigns, websites, -Monitor market trends and oversee advertising and marketing activities to ensure an advanced message is being created for the business -Develop marketing plans and initiatives to increase sales and brand awareness

Hotpoint is a SaaS and experiential marketing product and platform enabling venues, brands and products to market themselves using customizable data capture/brand exposure/entertainment technology. -Served as the primary point of contact for over 150 B2B and B2C clients including Red Bull, Tao Group, Patron, and LiveNation; coordinated with client teams to launch digital marketing collateral using Hotpoint proprietary software -Optimized account management strategies, contractual terms, and core processes, increasing client retention rate by 23% -Analyzed and aggregated feedback from client experience; liaised with hardware/software development and UX teams to improve product and service offerings -Coordinated with IT team to create SaaS digital marketing customizations for clients -Managed onsite factory operations team production and logistics, developed inbound/outbound scheduling function and supporting processes, yielding a ~25% reduction to annual production and logistics cost -Fielded inbound SaaS sales inquiries and negotiated contracts for new projects and clients

The International Rescue Committee responds to the world’s worst humanitarian crises and helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. - Advocated on behalf of over 100 refugees from Afghanistan, Iraq, Iran, and African nations from point-of-entry to assimilation - Evaluated, interpreted and anticipated personal needs of clients to facilitate and arbitrate access to public welfare, healthcare, housing, and education - Acted as a Farsi/Dari translator and cultural liaison in contexts of healthcare and government services - Adhered to strict deadlines and policies while coordinating the scheduling and transportation of clients in a high-volume and limited budget context - Assessed and monitored client progress to ensure program requirements are being met and designated resources are being maximized - Conducted administrative duties such as case file management and reporting requirements with respect to sensitive and confidential client information

-Launched e-commerce business for independent antique dealer -Grew revenue by 15% by developing web content and setting viable pricing for a wide assortment of antique housewares, accessories, and apparel -Created organizational system to catalogue and manage inventory, order fulfillment, and operations

- Managed store employees and maintained accurate business records - Refreshed internal creative identity of the store by ensuring cleanliness, organization, and charm of store’s interior and exterior. - Innovated and upheld store promotions, store presentation, and visual merchandising.