alexandra byrd

As an Associate Project Manager, I manage end-to-end project life cycles for print and digital initiatives, collaborating with cross-functional teams to ensure seamless execution and on-time delivery. My responsibilities include creating timelines, coordinating resources, and maintaining clear communication with teams and clients to align on goals, expectations, and feedback. I thrive in a dynamic environment, balancing organization and creativity to deliver high-quality work that supports brand and client objectives.

Specialized in crafting bespoke wedding invitations and event stationery. Brought to life visually captivating designs that narrated unique love stories. Project Management Virtuoso: Orchestrated multiple projects concurrently, overseeing the entire design life cycle from conception to execution. Ensured seamless delivery within strict timelines, meeting both client and vendor specifications while maintaining quality standards. Client-Centric Execution: Collaborated closely with clients and vendors, translating their visions into effective designs that mirrored their unique style and preferences. Prioritized effective communication to ensure alignment and exceed expectations for diverse projects ranging from weddings to celebratory events.

As Senior Creative, I led a dynamic team, shaping artistic direction and fostering high-quality, visually compelling artwork across diverse mediums. • Leadership in Visual Artistry: Directed a team of artists, designers, and illustrators, orchestrating their efforts to produce top-tier artwork. Championed creative excellence, guiding the team to deliver compelling and visually appealing content across varied mediums, maintaining consistently high standards.

Responsible for directing the creative process of visual and artistic elements in a variety of projects across various mediums. Played a crucial role in shaping the visual identity and aesthetic direction of a brand, campaign, and creative endeavors. • Work with clients, account managers, and others to understand project objectives and translate them into compelling visual concepts. • Brainstorm ideas, develop visual strategies, and create mood boards and visual presentations to communicate the brand’s vision.

Work closely with clients and creative teams to understand project goals and develop innovative visual concepts that align with the objectives. Brainstormed ideas, conducted research, and created mood boards and storyboards to best articulate the brand vision.

Collaborate with the creative team to brainstorm and develop innovative concepts for advertising campaigns, marketing materials, or design projects. This involves researching target audiences, understanding client briefs, and generating visual ideas that align with the brand’s objectives.

Peabody Award Winning documentary "My Neighborhood" a film created by Just Vision. Produced, coordinated, and scheduled film shoots. Edited and transcribed footage. Organized and researched archival material. Provided photo retouching and graphics for film.

Intensive hands-on typography workshop in Rome—birthplace of typographic tradition. Lita Talarico, Steven Heller, and Louise Fili guided students on an amazing typographical tour of Rome, and stopped for gelato along the way. The workshop involved analyzing the roots of typography, drawing type and letters from the classic models, and learning from the best Italian and American designers, and historians.

Lacoste, France