Alexandra Gorin

Proficient in international business development, branding, strategy, team building, and training, with a successful track record in change management. I possess comprehensive knowledge across the entire marketing mix, demonstrating expertise in new product development, 360° digital-first marketing campaigns, category management, media planning, and omni-channel strategy. Notably, I have consistently delivered double-digit growth for global beauty brands. I bring first-class business development experience and offer an extensive network of contacts for aiding brands in expanding their presence beyond the UK. I excel in training and managing teams to maximize their performance. Key Clients: - Prestige Personal Care - Richard & Appleby - Hsnf - Just Beauty - QiQi Professional Haircare

At ZOONO Holdings, I successfully spearheaded the introduction of enduring antimicrobial coating solutions to the French market. This effort involved securing strategic commercial partnerships with leading distributors, including PLG Group and Orapi, while also leveraging relationships with major end users in both public and private sectors such as Air France, Accor, Uniha, and Ugap

As the Group Sales and Marketing Director, I oversaw company offices in Antwerp, Paris, and London, while assuming responsibility for the development of the company's brand portfolio in Europe. This entailed establishing private labels and branded programs with key distribution leaders and securing representation within major retail groups, resulting in driving a €2 million turnover within the first 10 months and achieving a remarkable 29% year-on-year progression. Furthermore, I implemented measures that significantly enhanced profitability and efficiency in company processes. Throughout this tenure, I managed a team of 18 direct reports and held full P&L responsibility

In my capacity as NPD/Marketing and Sales & International BD Director for the cosmetic arm of the group, I led the creation, marketing strategy, PR strategy, and successful launch of a brand new retail and professional product range. This innovative product range was meticulously designed around continuous innovation and a unique marketing positioning that effectively addressed a gap in the existing market offer. Notably, I spearheaded the creation and launch of new brands such as GelTouch, Gel Illusion, and Gelousy, achieving successful listings with major retailers in Europe (DI, Capello point, Amazon, Justbeauty, Peggy sage, ProDuo, Gouiran beaute, l'Onglerie, Marionnaud...), the UK (Debenhams, Hsnf, Superdrug...), and the USA (Rite Aid/Walgreens). The remarkable success of Gel-Touch has been complemented by significant PR visibility in the cosmetics sector and the press, contributing to its widespread acclaim and market penetration. Furthermore, several other highly innovative launches were scheduled throughout 2015-2017 to revitalize the business and capture market share in the professional beauty and retail/fashion sectors, consolidating brand identity. During this period, I achieved substantial growth, multiplying turnover by four within six months and returning to profitability by the third month. This growth trend continued, with exponential progress expected in 2016 due to a series of major successive innovations across various categories scheduled from March 2016 onwards

Exquisite shoe adornments collection to transform boring into fabulous to dance the night away from dusk until dawn. Because life is too short to wear boring shoes!

I've been entrusted with short-term missions aimed at steering specific projects for new product developments, encompassing tasks such as sourcing and launching strategies. These assignments have involved targeting specific strategic retailers to promote and subsequently list products in designated territories across Europe.

During a four-month contract, I oversaw the simultaneous launch of multiple brands (Fountain, Hand Chemistry, Grow Gorgeous, Inhibitif, AB Crew, The Ordinary, NIOD, etc.) within different specialties of the cosmetic industry outside the UK and Boots. Notably, alongside focusing on expanding distribution in Europe, I provided training and coaching to the teams. This comprehensive approach resulted in securing 15 new listings, including partnerships with esteemed retailers such as ICI Paris XL (a part of the Aswatson Group in Belgium and the Netherlands), De Tuinen (a part of Holland and Barrett's), DA, Lloyds Ireland, and Marionnaud France, among others.

As the Managing Director of Rock Beauty London, a dynamic cosmetic and fashion brand, I have spearheaded a comprehensive series of initiatives to position the company for robust and swift growth in the coming two years. Notable accomplishments include formulating and implementing a new international growth strategy, negotiating crucial financial partnerships and credit facilities, and overseeing international expansion into European and US markets. Moreover, I have orchestrated the reorganization of operations, resulting in improved productivity, reduction in operational costs by 12%, and bolstered stock holding reduction. Additionally, I have successfully retained and expanded listings in prominent US retail chains such as Walmart, Walgreens, CVS, Charlotte Russe, and Urban Outfitters. My leadership has also involved crafting new sales forecasts to guide strategic investment and appointing new staff, distributors, and agents to align with the business plan. Overall, I have initiated a comprehensive strategy to enhance PR, marketing, operations, design, sales, and finance departments to drive overall improvement.

Research work for the French Minister of Education Sponsored by the French ministry of Education Participated in collective writing of books on Politics and articles for professional press.

Masters done jointly with a DEA (University Diploma of Aprofondied studies) and obtained in 1999. Special mentionned obtained (mark 17/20)

Subject of end of the year memory "De la rue au parlement, la constructruction symbolique d'une cause, le Pacte Civil de Solidarite (1989-1999). Special mention obtained 17/20

ENd of the year memory with mention very good (16/20) Subject : "Strategie et repertoire d'un groupe de faible pression : les milieux homosexuels et la presse francaise.