
alexandra farrington
senior consultant
About
Spirit and wine enthusiast with years of experience in various fields. Currently working with the Diageo Reserve portfolio as a consultant for key accounts in Metro New York as well as freelancing as a spirit-maker, educator, mixologist, and writer. Social anthropologist, traveler, Buffalonian/Bahamian, culinary adventurer, beekeeper. Lover of all things sustainable and delicious.
united states
las vegas
wine and spirits
social media, wine and spirits industry, customer service, organizing, social media marketing, wine education, logistics, writing, distillation, french to english, wine pairing, event planning, event management, sales, research, wine, team management, online marketing, retail, advertising, beekeeping, blogging, training, advanced css, management, adobe creative suite, wordpress, basecamp, web design, organic farming, project coordination, css, time management, javascript, seo, business writing, mac os, microsoft software applications, establishing physical and electronic filing systems, html 5, accounting, business management, salesforce.com
Experience
northeast brand ambassador
empress 1908 gin | crafted by victoria distillers

director of operations
distillery
Coordinated and executed the opening of a micro distillery using New York agricultural product. Oversaw bottle and label design, submission of licensing forms to the NY SLA and TTB, build-out of the distillery facility, and marketing efforts.

reserve brand account consultant
diageo

senior consultant
mulberry project

bartender
local corporation
* Assisted in training of new servers and implementation of new computer system * Took on major responsibilities within a short period of time * Supervised alcohol orders

regional brand ambassador
barrell bourbon

freelance
be etc
* Founded and operate boutique design, copywriting, and marketing company focusing on web & print design, copywriting, organizational processes, social media, management, and customer/media relations. * Highly experienced in international affairs, social media, and marketing. * Design & print promotional materials, business cards, etc. * Design, develop, & host websites, blogs, etc. * Manage relationships with large partners as freelance clients

client services
city wine merchant
* Offer highly rated wines from around the world, but also go the extra mile to seek out little known wines from new and exciting wine regions and producers * Establish relationships with new clients, as well as maintain existing client relationships * Lead implementation of creative sales strategies * Maintain and run daily activities in wine shop including retail sales, work orders, inventory, tastings, etc. * Supervise and support development of promotion plans and strategies to support attainment of brand goals

program assistant
appalachian state university
* Aid in implementation of program directives * Coordinate student orientation * Daily office tasks * Work with partners from foreign universities on new programs * Establish and maintain relationships with students, professors, universities, and parents

assistant to director
sevai
* Supervised new organic farming initiative * Implemented new strategies for Self Help Group industries * Translated and edited documents and website material * Secured funds from private foreign investors

assistant manager
staniel cay yacht club
Began as a seasonal employee, accepted more responsibility which culminated in full position Varying responsibilities- Reservations, event planning, payroll, human resources, bartending, guest relations, etc.

assistant to the associate director of international programs
james madison university
* Completed daily office tasks * Maintained schedule for associate director * Worked cohesively with staff from partnering universities on shared projects * Coordinated per diem travel reports for various faculty and staff

indie spirits + wine director
mouth
Mouth is an online store based in Dumbo, Brooklyn selling American-made indie foods, spirits + wine to hungry/thirsty people with great taste. We find the best spirits and wine made by passionate people across the country: from non-traditional whiskey made from quinoa in Nashville, to ultra-traditional Italian liquors made in D.C and brandy made on an antique Cognac still in the Napa Valley - as well as amazing spirits and wine made right here in Brooklyn: including vodka made in lab-like distillery, gin crafted like a French perfume, and whiskey made with chocolate husks leftover from a local chocolatier. Our Spirits Gallery located in Dumbo gives customers a chance to learn about & taste our amazing spirits and wine before they take a bottle home. Our staff is trained and knowledgable, most with distilling or winemaking experience of their own. Come visit us at 192 Water St Brooklyn, NY!
Education
appalachian state university
james madison university
university of north carolina at chapel hill
business administration
alexandra farrington's Contact Information
Phone
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