Alexandra De La Piedra

Complex innovations rarely fail because of technology.They fail when strategy, business value, and narrative are unclear.For more than 10 years, I’ve worked at the intersection of international business development, Data & AI strategy, and entrepreneurship, helping organizations turn complex ideas into real market opportunities.⚙️ WHAT I DO TODAYToday I’m Business Manager at Payenke, a consulting firm specialized in Data, Business Intelligence, and Artificial Intelligence.I work with organizations such as Servier, Carrefour, Qonto, Deezer, and Ekwateur to structure Data & AI initiatives that create measurable business value.My role sits at the intersection of strategy, partnerships, and execution:• identifying high-value opportunities• building strategic collaborations• translating technical capabilities into business impact🚀 ENTREPRENEURSHIP & INNOVATIONAlongside my consulting work in France 🇫🇷, I remain actively involved in entrepreneurial initiatives in Peru 🇵🇪.I’m co-founder of A&ALife and contributed to the structuring of SABIO-IA, an AI-driven LegalTech initiative recognized in 2025 by the Peruvian Ministry of Production and ProInnovate for its contribution to innovation in the legal sector.These experiences shaped how I approach innovation:ideas only matter when they become understandable, usable, and valuable.Alongside my work in technology and entrepreneurship, I’m also involved in social initiatives. I volunteer with Secours Catholique, supporting migrants and displaced people in defending their rights and facilitating their social integration in France.These experiences reinforce a conviction that guides my work:technology and innovation only matter when they create real value and impact for people.🎨 BRANDS BY WECREATEA personal creative playground where I explore how complex innovations should be positioned and communicated—turning technical ideas into narratives that organizations and users can understand, adopt, and support.More info: www.brandsbywecreate.com🤝 LET’S CONNECTBased in Paris, working internationally in French, English, and Spanish.I’m always interested in conversations around:• Data & AI strategy• innovation and venture structuring• positioning complex technologiesFeel free to connect or reach out.