Alexandra DeCicco

Develop and implement digital, experiential and traditional marketing strategy for Continental AutoSports, prestigious dealership in Chicagoland Area since 1975. Act as marketing liaison to region for Ferrari and Maserati Automotive Manufacturers.

Developed and executed strategic marketing plans for the country’s 15th largest dealership group. Provided solutions tailored to each member brand’s unique objectives and financial guidelines. Acted as a trusted advisor to manufacturers in the areas of branding discipline, nationwide plan execution, and KPI reporting/analysis. Leveraged significant luxury market expertise to deliver large annual PR media values. Delivered 30% average annual sales increases. Generated $1.2M+ in PR value, multiple partner alliances, and five auto sales as host of the McLaren Beverly Hills Grand Opening and two Lamborghini North Los Angeles Grand Opening events. Cultivated, originated, and maintained mutually beneficially partnerships with complementary prestige brands, including The Montage Beverly Hills, The City of Beverly Hills, The Ritz Carlton, Hugo Boss, Cartier, Bombardier Jets, and The Santa Barbara Polo Association. Increased corporate resource allocation by 40%, at a total value of $2M+.

Provided critical leadership to multiple professional marketing teams. Designed and executed marketing strategy for three regional fashion shopping centers and two flagship centers in Los Angeles. Managed event production, experiential marketing, and social media initiatives with robust sales, traffic, and partnership marketing goals. Planned and executed a $1.5M multi-media advertising and event campaign that increased awareness and unified brand messaging for Westfield Topanga. Drove a 5% traffic increase to Westfield Century City, and an 8% traffic increase to Westfield Topanga. Delivered 400%-to-quota partnership marketing results.

International study experience in Italy