Alexandra Dickmann
Head of Influencer + Community @ 12th Tribe
About
Marketing professional with 11+ years in the beauty and fashion industries, spearheading influencer & public relations initiatives across brands including Tieks by Gavrieli and T3 Micro. Passionate about leveraging the power of influence to drive authentic connections between brands and audiences. Expertise includes translating brand narratives into compelling stories and strategies, identifying top-tier partners, building & fostering relationships and elevating brand awareness and market presence. Thrives on transforming goals into actionable plans that deliver impactful ROI.
United States
Manhattan Beach
Public Relations & Communications
Brand Awareness, Strategic Thinking, Reporting, Strategic Communications, International Marketing, Marketing Management, Event Management, Event Planning, Creative Briefs, Influencer Outreach, Influencer Marketing, Data Entry, Office Organizing, Cold Calling Experience, News Writing, Microsoft Office, Customer Service, Social Media, Website Maintenance, Microsoft Excel
Experience

Social Media Coordinator, Alumni Engagement
Malibu, California
• Manage the University's social media outreach efforts and its engagement for alumni affairs and for school-affiliated alumni accounts. • Manage social media systems administration and analytics. • Promote and protect the established University-wide social media brand. • Plan, execute and measure engagement activities with Pepperdine’s alumni community through social media platforms. • Elevate and strengthen the University brand in the social media environment. • Provide integrated support to Pepperdine’s schools in their implementation on social media initiatives. • Create monthly reports on growth and future opportunities of social media platforms.

Marketing Coordinator
• Cultivate a luxury brand image on Facebook, Instagram, Twitter and Pinterest. • Develop strategies and initiatives for social media content on all platforms. • Track engagement metrics and build significant audiences across social media platforms. • Supervise creative production and optimize ad content to drive branding and acquisition goals. • Develop strategic partnerships with top-tier style influencers on the rewardStyle affiliate network. • Coordinate, style and direct major photo shoots.

Intern
Sherman Oaks, CA
• Extensive work on Excel organizing data mapping company growth and development. • Generate new business through effective marketing techniques, such as networking and cold calling. • Maintain positive relationship with existing customers and group members. • Communicate with group members in a timely manner to coordinate upcoming events. • Organizing an array of projects to meet strict deadlines.

Student-Athlete
UCLA
Bachelor's Degree in Sociology. Devoted 3-6 hours of practice and training 6 days a week while maintaining a 3.0+ GPA. Through swimming experience garnered both individual drive as well as motivation to excel as a team, culminating in top 5 Pac-10 team finishes and three personal school records.
Education

Sociology
• Compete at the highest level of performance (Division I) in the classroom and respective athletic activities. • Demonstrate outstanding time-management, while balancing a strenuous athletic schedule and maintaining a 3.4 Cumulative GPA. • Ability to overcome adversity, and collaborate as a “team” to achieve one common goal. • Participate with teammates in community service activities to positively influence others’ lives.
Alexandra Dickmann's Contact Information
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