Alexandra Siokou
Chief Marketing Officer @ ENVIRIA
About
High-performing marketing expert with demonstrated history in building brands, optimizing marketing processes and transforming business strategies into effective brand and marketing solutions.
Germany
Frankfurt
Renewables & Environment
Strategic Brand Positioning, Marketing Strategy, Brand Management, Strategic Planning, Business Process Improvement, Project Management, Corporate Identity, Marketing Management, Market Research, Brand Development, Microsoft Office, Brand Strategy, B2B Marketing Strategy, Marketing Research, Integrated Brand Marketing, Greek, English , German, International Marketing, Strategy
Experience
Chief Marketing Officer
ENVIRIA
Frankfurt am Main, Hesse, Germany
Director Global Brand & Marketing Strategy
LSG Group
Neu Isenburg, Germany
- Brand Architecture restructuring - Introduction of “LSG Group” brand - Brand Launch “Evertaste” - Recognized with German Brand Award 2019: *“Gold” in the Excellent Brands category – Corporate Services* *“Best of Best” in the Excellent Brands category – Brand Innovation of the Year*
Manager Corporate Marketing
LSG Sky Chefs
Neu Isenburg
- Market research: brand perception and awareness, current and future positioning of B2B and B2C brands, product & service development and evaluation of future growth potential of categories - Development of positioning strategy, concept and material development for internal and external launch of new brands - Marketing planning, development and coordination of marketing content and materials for advertising campaigns, customer presentations and events, tradeshows and customer tender responses
Associate Manager Market Research and Competitive Intelligence
LSG Sky Chefs
Neu Isenburg
- Planning, internal & external coordination, analysis and reporting of marketing research for focus target groups - Development of advertising campaigns and marketing materials
Corporate Marketing Intern
LSG Sky Chefs
Neu Isenburg
Education
Aston University
MSc Marketing Management
University of Macedonia
Business Administration and Management
Alexandra Siokou's Contact Information
Phone
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