Alexandra (Sacha) Lyraud

Recruiter for Growth, OPS and Corporate roles

Recruitment for the CTO Advisory Practice - In charge of the whole recruitment process (sourcing, interviewing, coaching, closing and final offer) - Recruited + 28 profiles - Work on several projects (Campus Management for the INSA Lyon, monitoring of trial periods)

In charge of Marketing/Talent and directly reporting to the CEO: - Product Marketing Communication about new features, marketing strategy, and value proposition to prospects/clients. - Growth Marketing Supervision and production of content for Social Media Management, SEO (blog articles), SMA, and client/prospect newsletters. - Event Marketing Strategic and operational organization of monthly webinars on training topics. Coordination of the sales teams' participation in trade shows (Learning Technologies, VivaTech, E-learning Expo). Implementation of a Client Club twice a year, and management of projects for goodies and sales assets. - Talent Recruitment Sourcing and recruitment on LinkedIn: 2 Business Developers, 2 Finance Analysts, 1 Customer Success Manager, 1 Full-Stack Developer, 1 Product Designer. - Happiness & Office Management Organization of company events, initiatives for quality of work life (QWL), and Welcome To The Jungle shooting.

- Editorial, logistical, and promotional organization of monthly webinars for prospects, clients, and training professionals. (Benchmarking for a theme, speaker research, and promotion on LinkedIn/HubSpot/Livestorm) - Development of the client goodies offering (Supplier research and budgeting, production, and invoicing) - Participation in specialized trade shows E-Learning Expo 2022 and Learning Technologies 2022 (Logistical handling and preparations with the Sales team before the trade show)

- Organization of the showroom (referencing collections, inventories, merchandising, etc.) - Press monitoring, drafting client reports, and managing shopping requests. - Events (organizing press days, Daniel Wellington cocktail events, brand events at the Cannes Film Festival)

E-commerce platform bringing together over 350 luxury brands and independent labels. - Assisting personal stylists in creating lookbooks for the site's VIP clients. - Organizing physical or digital events to retain the most engaged clientele, both internationally and in France. - Setting up a shooting studio within the offices in partnership with the artistic team.

- Responding to customer inquiries by phone - Using CRM tools (inventory management, Slack, Magento, etc.)

- Independently managing sales at the Pablo corner in Printemps Haussmann every Sunday - Inventory management and reporting

- Managing fitting rooms - Customer advising (Participated in the January 2019 and January 2020 sessions)

- Managing the cash register and sales at the pop-up store of Printemps Haussmann - Sales reporting and in-store accounting

First semester of the Master 2 program as an Erasmus student at the UCL School of Management in London, Management track

Second semester of 3rd year Bachelor as an exchange student at the Financial University in Moscow