Alexandra Raduna

Sylph Group is a boutique marketing agency where creative storytelling meets strategic growth. Specialized in the fashion, beauty, and lifestyle industries, we operate through two synergistic divisions: Sylph Creative Studio - crafting distinctive brand identities and digital experiences through creative direction, branding, content creation, and social media management. Sylph Strategic Consulting - providing high-level marketing advisory grounded in strategic insights, market intelligence, and brand positioning to unlock your next stage of development. 📍 Based in Europe | Working with clients across borders.

• Directed the launch of the house's new collections and brand collaborations with Maison Margiela, Guild, Jnorig, and Sevdaliza. • Implemented a data analytics framework for social media to drive informed decision-making and foster a test-and-learn team culture. • Collaborated with the PR agency to secure coverage from 30+ publications including WWD, Vogue Business, and Forbes. • Coordinated marketing activities with brand partners including OpenSea, Ready Player Me, and The Sandbox. • Led cross-functional teams while overseeing the development and performance of one direct report. Software: Figma, Hootsuite, Jira, Looker Studio, Confluence, Notion, Adobe PremierePro, Pitch, Beehiiv, Excel

• Spearheaded the platform’s social media strategy, leveraging data-driven insights to refine the content framework. • Led the planning and execution of successful brand partnerships with DRESSX and RED-EYE Magazine, expanding the brand’s reach within the fashion and technology sectors. • Directed influencer relations and activations, successfully engaging key creators to amplify brand awareness. • Planned and executed the product launch event in London, coordinating logistics, marketing efforts, and stakeholder engagement. • Created and curated all written and visual content, ensuring high accuracy and alignment with brand guidelines. • Recruited and mentored an intern in graphic design and video editing using the Adobe Creative Suite. Software: Adobe (Photoshop, PremierePro, After Effects), Unity, Clo3D, Canva, Mailchimp, Google Analytics, Amplitude, TikTok & Meta Business Center

• Analyzed consumer insights and market trends to craft targeted social media strategies. • Managed the editorial calendar, copywriting, visual content creation, and performance analysis. • Launched and scaled the TikTok account, gaining over 11K followers and 2M views. • Grew Instagram followers by 150% (from 12K to 30K).  • Coordinated influencer activations and gifting strategies. • Commissioned external photographers to create high-quality product imagery for digital platforms and out-of-home advertising. Software: Planoly, Shopify, Adobe (PremierePro, Photoshop), Canva, Monday, Microsoft Office

• Executed paid and organic campaigns for clients in the fashion and beauty industries. • Developed and scheduled social content for 3 clients • Assisted in developing SEO strategies.

• Created the first-ever trend report to showcase digital fashion on the company website. • Collaborated with senior editors to produce material for consultancy projects. • Performed research and analysis on industry developments and assisted in creating reports on fashion & beauty.

• Fashion Marketing - Integrated Marketing Campaign Development & Implementation, Market segmentation, Customer profiling • Branding & Promotion - Brand DNA, Digital media, Advertising & PR • Buying & Merchandising - Range planning, Critical path, Stock management • Forecasting and Futures - Contextual research, Retail & Market analysis, Trend development • Visual Merchandising & Experiential Retail - Omni-channel retailing, Digital store display, Presentation techniques