Alexandra Mrksa

- Managed the planning and delivery of international events (collection launches, pop-ups, client activations) across multiple markets. - Coordinated scenography, suppliers, agencies, budgets, and timelines to ensure high-quality execution aligned with brand standards. - Developed and implemented global event guidelines covering storytelling, visual identity, logistics, and product presentation to ensure consistency across regions. - Acted as a key point of contact between headquarters and local teams to support event roll-out and best practice sharing. - Contributed to the full renovation of the flagship boutique in collaboration with the Visual Merchandising team. - Led the design development process, selected external designers and production partners, and coordinated project execution from concept to installation. - Ensured projects were delivered on time, within budget, and in line with brand positioning.

- Managed a team of three event coordinators, supporting their development and ensuring smooth collaboration. - Oversaw the end-to-end planning and execution of all hotel events, ensuring alignment with brand standards and high-quality delivery. - Served as primary client contact, providing tailored solutions and maintaining strong, long-term relationships. - Monitored budgets, controlled costs, and optimized resource allocation to achieve revenue targets. - Ensured operational excellence across all events, from initial consultation to on-site execution.

- Monitored contemporary art fairs to identify strategic opportunities for brand exposure. - Planned the 2023 events calendar and managed associated budgets. - Organized six international art fairs over six months, coordinating artwork shipping, on-site teams, communication, sales, and liaising with artists and service providers. - Coordinated SINGULART’s first exhibition in Vienna (June 2022). - Oversaw the opening of SINGULART’s first boutique in Berlin (October 2022).

4500sqm conference center, 957 rooms - Creating and implementing event processes for the hotel’s opening - Creating event tools (signage, BEO’s, menus..) - Inventory of the meeting rooms before the opening - Organizing the first hotel’s meetings (physical and digital) - Learning and adapting processes following clients’ feedbacks

18 meeting rooms, 430 rooms Single point of contact and available all the way from the organisational stage to the billing. EVENT MANAGEMENT: - Meet/Call the client to identify the requirements and expectations for each event - Peparation of BEO- Banquet Event Orders and responsible to ensure they are issued and distributed - Close collaboration with the Banquet Manager to ensure all aspects of the event are settled - Follow up on due payments - Tour, inspect and monitor banquet rooms and presentations before each event. - Make sure the guest is satisfied by the services provided - Solve last minute issues (additionnal requirements, unsatisfied customers..) - Ensure that Delphi software is updated for the event - Ensure feedback received from host / guests are passed on to all departments. SALES: - Respond to last minute requests : quotation, follow up.. - Draw the contract and invoice

19 meeting rooms, 199 rooms - Receiving requests for meetings, seminars, weddings, dinners.. - Setting up proposals based on guests' needs and on the hotel's financial objectives - Selling the offer - Drafting contracts - Managing the organisationnal stage - Writing the BEO's

- Welcoming, counseling guests - Organizing afterworks to increase the turnover - Representing the Beau Rivage Palace at the Badrutt´s Palace, Baur au Lac & Beau-Rivage Palace Golf Cup in St. Moritz

- Welcoming guests - Assisting guests and visitors face to face and over the telephone - Taking and recording reservations - Communicating with all departments to ensure the highest levels of customer care