Alexandra Rhodes
Social Media Manager @ K18 Hair
About
Creative and data-driven Social Media Manager with 5+ years of experience building brand presence, driving engagement, and launching high-impact campaigns in the beauty and fashion industries. Currently leading social strategy at K18 Hair, where I oversee content planning, storytelling, stylist-influencer collaborations, and campaign execution across Instagram, TikTok, and emerging platforms—helping the brand grow a passionate global audience and drive product demand. Specialties include: • Social media strategy & content calendars • Influencer & brand partnerships • Campaign concepting & copywriting • Short-form video strategy & production • Data analysis & performance optimization • Cross-functional creative collaboration Passionate about crafting narratives that connect audiences with products they love, I thrive in fast-paced, trend-driven environments where creativity meets measurable results.
United States
Kansas City
Computer Software
Microsoft Excel, Microsoft Office, Microsoft Publisher, Adobe Photoshop, Customer Service, Public Speaking, Leadership, Adobe Creative Suite, Computer-Aided Design (CAD), Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Canva , Shopify
Experience
Social Media Manager
K18 Hair
Own social strategy and execution for a global biotech haircare brand, driving engagement, brand growth, and product demand across Instagram, TikTok, Facebook, YouTube, and emerging platforms. • Plan and manage content calendar aligned with product launches and brand campaigns. • Create and oversee high-performing content that leverages trends to expand reach and engagement. • Lead stylist partnerships and collaborations to generate authentic, ROI-driven content. • Partner with creative, PR, and product teams to deliver integrated 360° campaigns. • Track performance metrics to optimize content strategy and report results to leadership.
Social Media Coordinator
K18 Hair
Social Media Content Creator
Itty Bitty Toes - Online Children's Boutique
Kansas City, Missouri, United States
Organize full scope of social media content for 2 children’s clothing lines: Ivy Greis and Itty Bitty Toes. • Plan, write, schedule and monitor Instagram, Facebook, Snapchat and Twitter accounts for Ivy Greis, driving high engagement and ensuring alignment with new product launches and promotions. •Develop 40 stories and 10 posts/week, including theme development, copywriting and image planning. •Design and direct 2 photo shoots/week, overseeing photographers to ensure engaging product portrayal.
Product Development Intern
Maui Jim Sunglasses
Maui County, Hawaii, United States
Summer internship assisting the Head of Product Development. Organized current and discontinued styles and color samples on Excel. Assisted in choosing color samples for upcoming styles. Researched current and upcoming eyewear trends. Helped in the front desk/reception area, checking in repairs and making sales.
Education
University of Missouri-Columbia
Textile Apparel Management
Emphasis in Design & Product Development Minor in Business
Alexandra Rhodes's Contact Information
Phone
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