Alexandra Calder
Associate Director, Global Marketing Operations @ E.L.F. BEAUTY
About
Experienced Senior Project Manager with a demonstrated history of working in the retail industry. Strong marketing professional skilled in Advertising, Sales, Customer Relationship Management (CRM), Sales Management, and Account Management.
United States
New York
Cosmetics
Account Management, Sales, New Business Development, Project Management, Sales Management, Marketing Strategy, Advertising, CRM, Customer Service, Direct Marketing
Experience
Manager, Marketing Operations
New York, New York, United States
Prior to my promotion of Senior Manager, I demonstrated my strong marketing and cross-functional leadership skills in analyzing and managing a workload spanning various departments. I initiated pre-season and in-season marketing plans across visual merchandising and digital channels, as well as developing and implementing a centralized process framework for the Visual Merchandising and Creative teams. This resulted in a streamlined workflow, improved clarity and communication, and reduced complexity when managing high-volume, fast-paced projects. Throughout this process, I maintained consistency across creative elements and ensured seamless execution of plans against tight timelines.

Senior Manager, Project Planning
During my time at Bloomingdales, I demonstrated exceptional strategy and creative production process experience, which led to multiple promotions between 2019 and 2020, advancing from Project Planner to Senior Manager of Project Planning. I spearheaded marketing initiatives across multiple businesses, encompassing print and digital campaigns, special projects, brand-rignt direct mall, emalls, site assets, and media campagns. Acting as a liaison between Creative, Production, Sales/Buyers, and upper management, I consistently recommended improvements to existing procedures, workflow, department operations, and cost efficiencies. I revamped processes to enhance marketing effectiveness, streamline workflow, and establish new standards that served as the benchmark Ior all other teams. Collaborating with cross-functional teams, I devised and crafted multimedia packages for both storewide and department-specilc campaigns. Additionally, I closely monitored project performance to evaluate the achievement of short- and long-term goals, ensuring individual and team adherence to budgetary objectives amid shifting project constraints.

Regional Advertising Executive
Greater New York City Area
As a Regional Advertising Executive, I was chosen to lead a groundbreaking campaign in print and digital advertising, taking on the role of team lead for the program on a global scale. _ crated tailored proposals featuring product recommendations across Nature Publishing's complete portfolio of journals and websites. I also identified and pursued potential advertising clients in the region to expand business opportunities and drive revenue growth. During my tenure, I developed client relationship protocols that have since become standard guidelines for all display sales representatives. Moreover, I cultivated strategic partnerships across multiple brands and initiatives, resulting in maximized revenue generation. While managing existing accounts, I prioritized new business development, delivering custom solutions for clients and consistently exceeding the shared team revenue goal each quarter.

Director, Marketing Technologies
Greater New York City Area
In this director role, I forged strong partnerships with Hiring Managers and Human Resources to acquire 106 requirements and collaborate with their development/product teams. _ was entrusted with delegating responsiblities to a team of Senior IT Recruiters and Account Managers. I had the opportunity to leverage my technical expertise by utilizing salesforce CRM and web services solutions for internal reporting and external client consultations. Notably, I was appointed as the lead for a groundbreaking venture into marketing. _ also spearheaded the establishment o a division focused on account management and business development, catering to fortune 100-1,000 companies.

Editorial Intern
Paramus, NJ
Health Monitor Network is the leading platform for targeted DTP efforts for patient education, brand-awareness campaigns, acquisition, and retention, as well as compliance / adherence programs. Our mission is to facilitate the dialogue between patients, caregivers, and their doctors. We deliver high-quality disease and condition information to patients in physician waiting and exam rooms, as well as to their homes from their doctors. Specialties Consumer health, direct marketing, custom publications and programs, research and more

Intern
Flatiron
Mission Let us host your events – corporate, technical, informational, or any other. At The New York City Seminar and Conference Center, our business is providing value seminar and conference space and related services for budget-minded corporate and business clients. For companies and groups seeking a basic, inexpensive venue in NYC for seminars, marketing events, and group sessions of almost any type, NYCSCC can offer pricing at up to a third less than hotels and traditional business conference sites

Intern
Brenda Taylor Art Gallery
Extensive inventory of large scale paintings. Deals in secondary market. Restructuring business to include design and functional art objects. Promoting artists and assisting them with gallery placement. Arranging workshops at Universities, providing an open forum about such topics as how to find and approach galleries and dealers. Private sales, curatorial advice, and commissions
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