Alexandra Bream

Senior Director, Media & Martech @ Planet Fitness

About

Marketing leader with 14+ years of experience crafting high-impact, omnichannel media strategies for B2B, Financial Services, Healthcare, Pharma and Retail brands. Proven track record in driving ROI through data-driven planning, digital activation, and breakthrough media executions. Recognized for building strong client partnerships, leading high-performing teams, and turning customer insights into scalable, measurable media solutions. Passionate about digital innovation, advanced measurement, and data storytelling that drives business growth. Experience: - Media Expertise: deep knowledge across SEM, programmatic, paid social, influencers, content partnerships, video (TV/CTV/OLV/social), audio, podcasts, print, OOH, B2B, and demand generation. - Core Specialties: paid media strategy, digital activation, consumer insights, data storytelling, analytics, brand management, client service, portfolio and budget management, market playbooks, and performance measurement. - Leadership & Team Building: proven leader in hiring, onboarding, mentoring, and developing high-performing teams. Advocate for strong culture, DEIB, and employee growth through training and development. - Strategic Thinker: solutions-oriented with a collaborative mindset, delivering scalable playbooks and driving innovation through data and creativity. - Business Growth: skilled in building measurement roadmaps and test and learn agendas to improve company ROI. - Communication: Clear, persuasive communicator, both written and verbal, with a strong POV and decisive decision-making abilities.

Country

United States

City

Greater Boston

Industry

Marketing & Advertising

Skill

Marketing Budget Management, Social Marketing, Resource Allocation, Marketing Analytics, Paid Advertising, Key Performance Indicators, Advertising Campaigns, B2C Marketing, B2B Marketing, Problem Solving, Traditional Media, Organization Skills, Leadership, Analytical Skills, Landing Pages, Paid Media Strategy, Analytic Problem Solving, Business-to-Business (B2B), Marketing Strategy, Media Strategy

Experience

Senior Director, Media & Martech

Planet Fitness

2026-2 - Present · 8 mos

Director of Media

Jordan's Furniture

2024-5 - 2026-2 · 1 yr 10 mos

Greater Boston Area

Tasked with building and scaling the paid media function to accelerate business growth and brand visibility. Developed full-funnel media strategies, tied to business KPIs, spanning paid search, paid social, programmatic, TV/Radio, OTT, podcast, OOH, and new emerging channels. Implemented foundational processes for planning, execution, budgeting, and performance tracking to ensure accountability and efficiency. Established key agency and platform partnerships to expand reach, improve targeting, and drive ROI. Collaborated cross-functionally with brand, analytics, product, and finance teams to align media efforts with broader go-to-market strategies. Launched first-ever performance dashboard and learning agenda, enabling data-driven optimizations that resulted in measurable improvements across acquisition, engagement, and conversion metrics. Built and mentored a growing media team, fostering a culture of experimentation, collaboration, and strategic thinking.

VP, Media Director

Hill Holliday

2019-11 - 2024-5 · 4 yrs 7 mos

Greater Boston

Core member of agency’s Officer Leadership Team overseeing four client teams with a focus on omnichannel planning, digital strategy, performance media and analytics. Key tasks centered on ensuring overall health and growth of client accounts, new business development, continued employee training and new hire onboarding programs and nurturing individual and team growth. Founded BRG, Empowering Mind and serve as leader driving DEIB engagement. Client categories serviced: retail, finance, CPG, healthcare, recruitment, B2B, pharma, tech and software solutions

Associate Media Director

Hill Holliday

2018-12 - 2019-11 · 1 yr

Greater Boston

Media strategy lead across client portfolios with combined annual media spend of $100MM+. Developed strategic and tactical plans at both regional and national level with an emphasis on performance media and digital analytic solutions. Key tasks included data roadmaps, measurement frameworks, go to market playbooks and footprint expansion strategies. Aided in the development of media department best practice guidelines. Client categories serviced: finance, B2B, recruitment, and CPG.

Associate Planning Director

WPP

2017-5 - 2018-12 · 1 yr 8 mos

Chicago

Media strategy lead across client portfolios with combined annual media spend of $400MM+. Key tasks included strategic and tactical plan development, analytic integration roadmap, content integrations and communications planning. Client categories serviced: government, cpg and finance.

Media Supervisor

Spark Foundry

2016-2 - 2017-5 · 1 yr 4 mos

Greater Chicago Area

Directed cross-functional teams on execution of tactical media plans for client with annual media spend of $100M+. Client category serviced: QSR

Integrated Media Supervisor

WPP

2014-8 - 2016-2 · 1 yr 7 mos

Greater Chicago Area

Lead digital strategy and activation across client portfolio with combined annual media spend of $80M+. Client category serviced: CPG

Senior Media Planner

Cramer-Krasselt

2013-9 - 2014-7 · 11 mos

Greater Chicago Area

Lead team member managing content partnerships and key support on media strategy and tactical planning. Client categories serviced: finance, education, beauty

Media Planner

Cramer-Krasselt

2012-9 - 2013-9 · 1 yr 1 mo

Media Associate

Starcom

2011-4 - 2012-9 · 1 yr 6 mos

National TV buyer with experience negotiating custom partnerships and integrations. Media strategy and planning experience. Client categories serviced: gaming, CPG