Alexandra Alves

- Management of 6 luxury concept stores (4 seasonal, 2 permanent) within an ultra-luxury hospitality context, generating ~€5M annual revenue - Involved since the creation of the first concept store, supporting the development and scaling of the retail network - End-to-end retail operations setup, including SOPs, operational excellence and process management - Development of Luxury Service Standards and consistent guest experience across all stores - Management of teams up to 15 employees (seasonal workforce), focused on performance and luxury service culture - Retail performance management and KPI optimisation (sales, conversion rate, clienteling) - Omnichannel retail management and e-commerce integration (phygital experience) - Management of international luxury brand partnerships (Rabanne, Missoni, Etro, Barrie, Zimmermann) - Curation of high-end retail experiences with Collector Square (Hermès, Rolex) - Brand experience development within a luxury hospitality environment - Participation in the first international opening in Italy (Venice), scheduled for April 2026

- Organization of luxury yacht operations, including the Flying Fox, one of the world’s largest superyachts, with full itinerary management and bespoke guest experiences - of entry procedures, customs support and navigation formalities in French waters - UHNW concierge services (Ultra High Net Worth Individuals) with high-level personalised assistance - Management of last-minute requests, crisis management and problem-solving, ensuring seamless, discreet and high-touch service delivery - Liaison with local partners, suppliers and luxury service providers to ensure fast execution and operational excellence

- Daily control of revenue across different points of sale, analysis of variances and promotions - Contract terminated due to the health crisis (COVID-19)

Lisbonne Collection — Portuguese real estate company specializing in the management of prestigious holiday rental properties. Responsibilities: - Organisation of guest stays, including arrival formalities and concierge services - Monitoring and responding to reviews on OTA platforms (Booking, Airbnb) to ensure high levels of customer satisfaction - Analysis of the property portfolio and contribution of recommendations to enhance apartment offerings (amenities, services, facilities) - Daily management of reservations through Kigo and Avantio platforms - Coordination of photoshoots for new apartments, optimising online listings - Support with guest check-ins during peak periods

Discovery of all F&B outlets: fine dining restaurant, beach bar, room service, main bar, and private event banqueting. - Served as head waiter, barmaid, and sommelier assistant across various outlets - Delivered service in line with LQA (Leading Quality Assurance) standards - Provided banqueting service for exclusive private events featuring prestigious brands such as Moët & Chandon, Guerlain, and Dior

- Financial Analysis: interpretation of P&L statements and balance sheets, profitability analysis - Marketing Strategy: digital promotion, brand development, communication planning, macro and microeconomic analysis - Cost Control: hospitality and F&B ratio analysis, calculation of direct and indirect overheads - Business Strategy: portfolio analysis, diagnostics, and identification of key areas for improvement - Human Resources: workforce and skills planning (based on the French GPEC model) One-year project with the Metropolis of Lyon (ONLYLYON): development of a strategic plan to attract Chinese tourism to the city

- Honors Level – Combination of theoretical learning and practical application - Oenology: introduction to wine tasting and exploration of major wine regions (France, Italy, Argentina, USA) - Nutrition & Food Safety: hygiene and safety regulations specific to the hospitality and F&B sector - Human Resources: solid foundations in labor law, collective agreements, recruitment and dismissal procedures - Marketing: market analysis using strategic tools such as SWOT, PESTEL, and BCG matrix - Intercultural Management: leading multicultural teams using Hofstede’s cultural dimensions - Computer Skills: proficiency in Word, Excel, Access, mailing tools - Languages: business English and Spanish