Alexandr Romanchik

Creating new products from scratch and successfully launch Creating roadmap, strategy of growth Creating new mechanics and features Work and control all important metrics Increase monetization and product metrics Launching A/B Creating all product documentation Product economic and balance Level design Team management up to 10 people Close working with Product/Data Analytics, UA Manager, Monetization Manager, ASO Manager Market understanding

Creating a publishing unit from 0: - recruitment and formation of a team from 2 to 30 people - creation, automatization and optimization of processes - formation of business lines in the subdivision (Bizdev, GD, PM, Creative) - search for studios and projects for work (up to 50 studios) - building a management system in the department - formation and work with budgets \ KPI - work with teams (UA, designers, developers , QA, analysts, BI) Work with projects: - producing projects - preparation and scoring of ideas/mechanics for projects - control of documentation and KPI projects - control of the development process (review of builds, feedback) - analysis of features, monetization, metrics - implementation of AB tests, formation of hypotheses - control on project economics, economic convergence, scaling, Liveops - creating benchmarks - project deconstraction - development and integration of work pipelines - work with SDK - Market analysis Tools: - Apptica -ApplovinMax - AppMetrica, Amplitude - BI system -AppsFlyer - Figma - Google (Dock, Sheets, Presentation)

Development of complex digital strategies for clients: - channel selection - mixing and calculation of the project economics - research - project deconstruction - preparing a presentation - presentations and sales - further scaling of the project and assistance in upselling Work with all digital marketing tools: - influencer marketing (All Tiers) - Ads Network (Unity, FB, Admob, Applovin, TT, ironsource, smaato) - CPA Network - ASO - SEO - PR Development of creative concepts and non-standard solutions for clients Creation of new processes Working with analytical programs (Apptica, SensorTower, AppsFlyer, AppMetrica, Apmlituda, ApplovinMax and BI systems) Distribution of load between departments Working with tendors Client examples. https://zorka.agency/cases/

Marketing: - development and implementation of marketing strategies for the development of retail business - control and launch of all bank projects in the direction of retail business - control and work with all indicators of the retail business, in terms of marketing and sales - launch of the bank's flagship projects, maintaining the full cycle of the project (Aliexpress, P2P, Solution Packages, Apple Pay) - formation and control of project KPI (CPA, CPL, ROMI, Churn Rate, RET, etc.) - participation in the creation of bank products - full understanding and ability to work in most marketing channels and tools: SEO, Google Ads, Facebook Ads, MyTatget, Yandex Ads, Media Buying, Video, Offline, TV (extensive experience in digital - 8 years) - work with a pool of vendors - data collection and analysis - market research - development and work with fin. product models - there are a number of successful implementations (AppsFlyer, Firebase, Jira, Cognos) Sales: - building sales plans for retail business - Build and manage the entire sales funnel - development and building of mobile and site sales - Experience in speeches, presentations, negotiations and sales Team and project management: - control of the full cycle of product launch (idea, MVP, packaging, development, workflow, financial model - monetization, promotion, analysis, scaling) - Successful formation and management of a team of 10 people or more - training and mentoring of employees - building work processes within the team, as well as integration in working with bank blocks