Alexandr Khanin

Transitioned to the product to build the monetization department and develop the product's monetization strategy. Key Responsibilities: - Developing monetization strategies and setting goals for features according to temporary lifecycle of the product. - Defining goals, metrics, and areas of responsibility for the department. - Employee development: identifying strengths and weaknesses, and aligning processes with the operational team's capabilities, building learning loops for teams. - Optimizing collaboration processes with other departments and eliminating gray areas. - Implementing analytics processes, setting up dashboards, and defining key metrics. Also developing approach of analyzing feeling form features. - Developing features and experiments aimed to increase revenue of the product. - Setting features for meta and liveops developing teams. - Prediction and modeling economic impact of any associated features. - Developing user flows and user feelings in monetization and economic features. Key Achievements: - Restructured processes, reduced missed deadlines and increased time for feature design and experiments, at the same time decreased time for market of features. - Established regular analytics and dashboards for monitoring monetization and product economy. Developed weekly analytics and feature analysis processes that scaled for several teams. That approached helped to prevent growth of main soft currency and we fixed it with additional patch. - Increased y2y revenue for 15%. - Developed brand new event that showed one of the highest yearly revenue with low economical impact on meta systems (without huge discounts, but with mechanics and balanced loop). - Prevented payers loss after the brand crisis. Developed several stimulations and adopted strategy to increase paying frequency and decrease payers churn. - Approached monetization segmentation with clustering analysis.

Led a team of 5 monetization managers, overseeing product revenue, roadmap planning, and delivery of monetization-focused features and events. Responsibility: - Managing product revenue: defining and aligning KPIs, developing revenue growth strategies. - Planning and executing the monetization activities roadmap. - Overseeing the full development cycle of client and web features: stores, showcases, features for player retention and engagement, optimizing virtual currency economics or creating new meta system. - Coordinating cross-functional teams (development, design, marketing, community, content) for successful feature releases. - Calculating unit economics, modeling user behavior, and forecasting economic impact (also using ML). - Regular product analytics: discovery, post-production analysis, weekly reports, version analysis, audience segmentation. - Team development: conducting 1:1s, setting goals, providing monthly feedback, hiring, and training employees. - Advising other products on monetization and economy-related matters. Key Achievements: - Developed and implemented a new monetization strategy, resulting in 20% YoY revenue growth and setting historical records in the RuBy market. - Increased the number of unique events per version from 2 to 4 without extending time to market. - Achieved a 10% revenue uplift during peak seasons without creating new content or features. Additionally took on gross product management with a purpose to increase MAU. Responsibility: - Managed gross product growth, focusing on MAU, retention, winback, and stickiness. - Ordered features to improve audience metrics and engagement. - Built audience analysis processes and strategic campaigns. Key achievements: - Ran a campaign achieving 200% of new player KPIs (7-day retention: 46%, 14-day: 26%). - Grew MAU by 10% YoY and CCU by 15% YoY. - Established processes for strategic audience sessions on each quarter. - Established processes for launching audience campaigns each week.

Responsibility: - Planning and organizing all monetization activities in the game World of Warships. - Ordering and planning new content. - Analyzing and regularly monitoring metrics, preparing analytical reports, conducting in-depth research, and creating reports (in Tableau and written) for the BI department. Analytics covers the following areas: user behavior, in-game economy, UX/UI in web storefronts. - Managing the development and testing of internal services. - Participating in the approval and alignment of business development activities. - Training and mentoring new employees, both for our product and for new studio products. - Assisting in the design and approval of experiments conducted by other departments (all experiments related to the game’s economy and monetization). - Creating a personalized approach to players by initiating the development of new services, new monetization approaches, new metrics, and research. - Improving or creating new business processes aimed at optimizing interactions between departments and the monetization team (including departments in APAC, LATAM, US, and EU). - Creating and testing targeted offers for different regions. - Establishing regional pricing policies. - Regularly analyzing competitors, their monetization solutions, and implementing them into our product. Key achievements: - Established a process and redesigned the motivational funnel for public tests, resulting in a 200% boost in audience engagement. - Built a process for handling regional requests, improving the structure, information flow between departments, and reducing response time from 4 days to 2.