Alexandr Belonossov

National HoReCa&Draught beer Development Manager @ Efes Kazakhstan JSC FE

About

Experienced and results-oriented Sales Manager with an impressive track record of working in the food & beverages industry (more than 7 years in Key Account (Modern Trade) and more than 5 years in HoReCa). Strong sales professional skills in Sales Management, Fast-Moving Consumer Goods (FMCG), Market Planning, ability to define, build and deliver performance management solutions and implementing new business procedures and processes. Key highlights: • Business partnership • Sales/Marketing Modeling and Planning • Analytical skills and business acumen • Organized, responsive, self-motivated and good communication skills

Country

Kazakhstan

City

Almaty

Industry

Food & Beverages

Skill

Strategy Execution, Managing Partners, Market Data, Continuous Monitoring, Thinking Skills, Sales Execution, New Business Opportunities, Budget Management, Strategic Negotiations, Business Development, Competitive Analysis, Cross-functional Team Leadership, Sales Planning, S&OP, Sales Strategy, Business Strategy, Account Management, Sales Effectiveness, Sales Presentations, Behavior Change

Experience

National HoReCa&Draught beer Development Manager

Efes Kazakhstan JSC FE

2024-3 - Present · 2 yrs 7 mos

Almaty, Kazakhstan

Business Development Manager for Central Asia

Brown-Forman

2023-1 - 2024-9 · 1 yr 9 mos

Almaty, Kazakhstan

- Cooperate with internal stakeholders for planning, budgeting and forecasting processes - Achieves appointed sales targets, distribution objectives on the market via distributor`s field force - Takes active participation in the development of the channel`s vision implements it in the local markets with cooperation with the distributor. Provides insights from the local markets to the central office - Develops channel & TOP KAs growth and operational plans to be applied by distributor, including promotional calendar (TPRs & Trade Marketing), distribution and brand priorities, adjusting it during the year as per business needs - Control of Operational plan execution by the local distributor partner, making sure investment threshold into market/channel is applied as per annual operational plan - Initiates the development of Promotional Strategy per market/channel/KA & its execution in the Region - Constant improvement of the promotional analysis done in terms of the database & coverage (per channel/KA/SKU) - Quarterly clients` visits in order to identify areas of improvement and collecting and updating information about competitors` activities - Co-leads joint S&OP process - Conducts regular field market visits across region, provides market review and competition analysis of the regular basis - On-boarding Distributor`s dedicated team for BF portfolio, business strategy and overall market trends - Participates in the regular Distributor`s service assessments as a key influencer