Alexander Guerrero

Leading NFL Race 2 the Endzone content series.

Responsible for: - Ideating and executing multimillion dollar advertising campaigns across digital, talent, and experiential - Ensuring campaign efficacy for program sponsors like Disney, State Farm, Verizon, Mondelēz, among others - Creator of NFL Tuesday Night Gaming, leading overall brand success across multiple platforms and projects. - Managing a cross-functional team - Owning multiple relationships across the games and entertainment industry with organizations like the NFL, Interscope, UTA, CAA, OTK, EPIC Games, EA, and more - Concepting unique corporate partnerships that drive revenue - Creative strategy across EG properties

- Own client partnerships from pre-sales through execution - Project manage all aspects of the partnerships including talent, content, timeline, deliverables, and reporting - Liaise with clients, internal stakeholders, and internal team leads - Work closely with talent management team both externally and internally - Support O&O content teams in timelines and deliverables for client partnerships - Partner with and support Sales, Strategy, Content, Marketing and Talent teams in program development and execution - Maintain an in-depth working knowledge of the Enthusiast Gaming ecosystem including: talent, our audience(s), company brands, and more - Ensure that all projects are executed within or under budget - Oversee all billing needs for associated client partnerships - Manage contract process with clients and internal stakeholders on all forms of partnership contracts, including Insertion Orders, Talent Agreements, etc. - Initiate and lead internal and agency/client status meetings, and manage day-to-day communication with clients - Oversee and manage all reporting and campaign performance associated with the partnership and recommend optimizations as needed - Participate in content strategy across Luminosity and Enthusiast Gaming

Account - SEPHORA • Continued growth with advanced programmatic/media buying techniques • Built upon previous programmatic experience with a deeper knowledge of building complex, multi-layered media plans • Spearheaded performance-based initiatives across the Sephora landscape

Account - Verizon Wireless • Learned programmatic fundamentals including high-level planning, buying, optimizing, & reporting across multiple LoBs • Acquired skill in the use of the Verizon DSP, DV360, TTD, & AAP • Spearheaded major programmatic campaigns across Verizon’s varying properties

Account - Foot Locker

Account - The 2020 Census

Account - Sanofi/Regeneron

Account - AstraZeneca

Graduated Cum Laude