Alexander Garcia Sela

Como Head of Operations, lidero la estrategia y ejecución operativa enfocada en empoderar financieramente a millones de personas en México. Mi enfoque combina analítica, tecnología y operación para escalar productos digitales de forma eficiente, rentable y centrada en el usuario. Responsabilidades: • Diseño y optimizo procesos operativos de punta a punta para garantizar una ejecución ágil, eficiente y alineada a objetivos de negocio. • Lidero la coordinación entre equipos de producto, tecnología, marketing, ventas y analítica para maximizar impacto y velocidad de entrega. • Desarrollo e implemento sistemas de seguimiento y control que permiten tomar decisiones basadas en datos en tiempo real. • Impulso iniciativas de crecimiento sostenible mediante segmentación inteligente, automatización de flujos y mejora continua. Enfoque principal: Alineo estrategia operativa con crecimiento, rentabilidad y experiencia de usuario, asegurando que cada equipo contribuya con foco y claridad a los objetivos globales de la empresa.

Leading Rocket.la’s product strategy and execution, scaling our fintech platform to millions of users while maintaining agile speed and operational efficiency. I drive cross-functional initiatives across engineering, data, design, compliance, and growth to deliver products that improve customer onboarding, retention, and financial health. - Boosted onboarding conversion from 12% to 37% (+150%) by redesigning user flow and messaging. - Scaled Rocket’s user base from 100K to 5M while keeping operations lean and cash-positive. - Launched WhatsApp/SMS flows and LLM-based chatbot to reduce support load and improve self-service. - Led roadmap for modular platform migration (2.0), reducing deployment time by 100%. - Defined and tracked KPIs (ROI, CAC, LTV, SLA), reporting directly to the CEO.

Worked closely with engineering, growth, design and compliance teams to optimize product performance and user retention. Focused on onboarding, activation, user segmentation, and feature prioritization using customer feedback and data. - Delivered a 25% ROI increase through CSAT/NPS-driven retention campaigns. - Migrated legacy platform to modular architecture, cutting system errors by 80%. - Prioritized and shipped key product features every quarter with full squad autonomy. - Conducted A/B testing and analytics reviews using Amplitude, Tableau and SQL.

Led the end-to-end execution of product development at Rocket.la during its foundational stage. I was fully responsible for coordinating and managing the entire technical team—including frontend, backend, data & models, and infrastructure—ensuring timely and high-quality delivery of our core financial platform. - Structured Agile ceremonies and improved delivery predictability across teams. - Ensured project alignment across compliance, marketing, tech, and customer support. - Tracked backlog and roadmap in Jira and ClickUp, focusing on customer experience.

Led cross-functional development teams in a fast-paced EdTech environment, delivering interactive learning products built with HTML5. Managed agile execution across engineering, design, QA, and educational content, ensuring product alignment with both pedagogical and commercial goals. Coordinated backend, frontend, QA, education, design and illustration teams to ship cross-platform games. - Implemented Scrum methodology with 2-week sprints, improving delivery cadence and team collaboration. - Worked with stakeholders across education and commercial teams to prioritize learning outcomes and deadlines. - Facilitated daily standups, retrospectives and backlog grooming to ensure Agile maturity across teams. - Supported QA and production teams to deliver stable, browser-compatible educational experiences.

Selected for a high-trust, cross-functional assignment to ensure compliance with national and international aviation security regulations. Worked across air, land, and export logistics to enhance cargo safety and operational alignment. - Audited aviation cargo operations to meet 100% compliance with IATA and local authority regulations. - Coordinated end-to-end security processes for air freight, export and last-mile logistics. - Designed mitigation strategies for operational threats in collaboration with air logistics leadership.

Led regional security operations for Mexico’s busiest logistics zones. Managed a 15-person team, built internal controls, and executed critical initiatives to reduce external assaults and internal theft in high-risk routes. - Designed and launched a real-time monitoring center for route surveillance, reducing external assaults by 90% across high-risk zones. - Decreased internal cargo theft by 40% through patrol restructuring, route audits, and secure loading protocols. - Implemented live GPS tracking and video surveillance, enhancing driver safety and loss prevention. - Managed compliance, asset protection and SOPs for daily high-volume distribution operations.

asked with identifying and mitigating financial and operational risk across the customer portfolio. Worked closely with finance, sales, and legal teams to monitor and protect high-value accounts. - Built dashboards to detect early signs of risk among key accounts. - Reduced churn and financial exposure by 35% via proactive account reviews.

Served as operational analyst for Apple shipments across North America and Asia, ensuring high service levels and logistical precision. -Maintained 98% delivery effectiveness for Apple products from the US and China to Mexican customers. - Tracked shipments end-to-end, resolving delivery exceptions and improving transit performance by 12%. - Liaised with customs, operations and client services to escalate and unblock logistics issues in real time.

Supported import/export operations for General Motors in Mexico. Focused on customer service, delivery documentation and shipment tracking across air and sea logistics. - Monitored import/export shipments (air & ocean) to ensure timely delivery and documentation compliance. - Prepared delivery documents and supported customs coordination for General Motors supply chain. - Gained hands-on experience in international logistics, client support, and operational reporting.

Participated in sales and distribution optimization projects for special market segments. Worked with sales data and SAP to restructure routes and improve field operations. - Identified and geo-located sales opportunities for special market customers. - Restructured pre-sale and delivery routes in SAP to improve efficiency and field coverage. - Prepared customer behavior reports to support market strategy decisions.