Alexander Stohp

Establishing international marketing for ARBURG - a market leader in injection moulding machines. My work includes the development of people, organisation, processes and market strategies. In addition to internationalisation, I focus on digitalisation, market entry and lead generation to support the business objectives.

MRS is a partner and expert in automotive and commercial vehicle electronics offering custom solutions and in-house development of high tech components in the areas of controllers, gateways, HMI systems and relays. Latest products include smart home and e-mobility solutions.

Defining the necessary conditions for a successful E-Commerce business of Trelleborg Sealing Solutions, a market leader in engineered polymer solutions. Development of the marketing strategy to increase awareness, active user base and average revenue per user through digital channels. Includes a team lead role to cover the areas of marketing communications, content strategy and planning, Marketing Analysis, Business Development, Go-To Market planning, SEO and SEA performance.

Developing and operating different online marketing campaigns for both b2b and b2c brands. Customer acquisition and account management. Development of sales strategies and go-to-market initiatives to build up the online marketing business area.

Turning the business model from a traditional IT infrastructure provider to a cloud based service vendor. Managing the transformation processes including new suppliers, a new ERP and CRM system and people. Definition of service and product offerings, market research, business and marketing planning.