Alexander Parker

Responsible for working with key business stakeholders to design, develop and enhance the market/competitive/consumer intelligence capabilities for the Company. Instilling an ‘intelligence culture’ within the business, ensuring that the CSU & BI team is a strategic partner to Marketing and other key business units. Key responsibilities include: • To ensure that intelligence and research is used strategically and commercially within the business, and that intelligence & research opportunities are identified to achieve business growth ambitions • Working with local and global stakeholders to advance the BU's analytical capabilities • Assisting business decision-making by delivering advanced data insights to inform strategy and planning • Management of our partner agencies (Nielsen, Circana, Kantar) ensuring they deliver constant value to the business and best in class business intelligence • Management & development of x2 Data Analyst within the team

UK Senior Insight Manager for Ferrero Pralines and Thorntons business

UK Insight Manager for Tic Tac and Kinder Bueno brands, working closely with the marketing department to ensure that the voice of the consumer is heard within the business. Responsible for the designing, commission and implementation of quantitative and qualitative research in the UK covering the following areas: - Strategy (brand re-positioning, scoping opportunities for future growth) - NPD - Positioning, Big Idea, Concept & Product development - Advertising (both developing and evaluating) - Brand Health monitoring - Continuous data analysis (Nielsen/Kantar/Millward Brown) & sharing insights with relevant stakeholders to inform strategy - Line management of junior team members I have particular expertise in: - Designing research to meet the marketing and business needs of the company - Ensuring the voice of the consumer is heard within the business - Using consumer insight to inform development of marketing and creative strategy - Amalgamating ad hoc studies with continuous data to create compelling arguments - Developing category stories from both continuous and ad hoc sources Roles and responsibilities include: - Managing agencies to ensure final output is insightful and able to inform strategy, whilst providing value for money and maximising marketing’s budget - Ensuring a good relationship is maintained with various internal departments and ensuring key stakeholders (UK & international) are aligned and working towards a common agenda - Managing day to day research needs of the marketing team to ensure commercial decisions are most likely to prove successful - Hitting critical timings to ensure marketing’s strategy is implemented to maximise commercial success

Research Manager in Marketing IPSOS Mori, involved in a broad range of sectors, across a multitude of FMCG clients within an international arena. Main Responsibilities - Taking a leading role throughout the complete project lifecycle; from kick-off, set up, project management, analysis and production of report and recommendations, to final presentation to client and key stakeholders. - Active involvement in account management focusing on developing existing client relationships and identifying new business opportunities through responding to tender - Ensuring job profitability is achieved, contributing to the achievement of commercial success within the company