Alexander P.

Most eCom brands don't have a Meta Ads problem. They have a creative problem. Bad hooks, boring angles, ads that nobody stops for — then they blame the algorithm. I came to digital advertising from an unlikely direction. I studied English Literature, spent years teaching it, and on the side wrote music — hooks and arrangements for an indie rock band, drawing on 60s psychedelia. That era was built on one idea: do something unexpected enough that people can't look away. I've been thinking about attention my whole life, just in different formats. Ad creative turned out to be a natural fit. I start every engagement with a full audit of what's been tested, what the data actually says, and where the creative is falling flat. Then I build around what the numbers actually support — not what sounds good on a strategy call. I don't promise 5x ROAS on the first call. I promise to understand your account, your product, and your customer before touching anything. Results depend on what you're selling, at what price, and whether real demand exists. Ads amplify — they don't manufacture desire. I work primarily with eCommerce brands, but also lead generation for local businesses, SaaS, and B2B when Meta is the right channel. If you want someone to look at your account with fresh eyes and tell you what's actually worth scaling — feel free to reach out.