Alexander Lukashuk

PPC-Specialist @ Onliner

About

Всем привет! Меня зовут Александр и я практикующий маркетолог с опытом работы уже более 2 лет. Занимаюсь контент-менеджментом, краткосрочным и долгосрочным медиапланированием, разработкой бренд-платформы. Особенно привлекательным в своей работе вижу маркетинговую аналитику, работу с данными, поиск связей и закономерностей в массивах информации. Закончил курсы по Data Science от Яндекс.Практикума и в дальнейшем вижу свое профессиональное развитие в данной сфере. Увлекаюсь музыкой, фотографией и кино. Также к моим хобби могу отнести экстремальное вождение и вейкбординг.

Country

Belarus

City

Minsk

Industry

Marketing & Advertising

Skill

SQL, Маркетинг, Аналитика, Google Analytics, Data Science, Английский язык, Командная работа, Анализ SWOT, B2B-маркетинг, B2C, Google Adwords, CRM, Microsoft Excel, Медиа-планирование, Конкурентный анализ, Реклама, Планирование, Веб-аналитика, Маркетинг в социальных сетях, Интернет-маркетинг

Experience

PPC-Specialist

Onliner

2025-10 - Present · 1 yr

Минск, Республика Беларусь

PPC-Specialist

LERNA

2023-10 - 2025-1 · 1 yr 4 mos

Минск, Республика Беларусь

- Work with CRM systems (S2, AMO, Bitrix24); - Development and optimization of advertising campaigns in the contextual advertising system (Google Ads, Yandex.Direct); - Work with all types of advertising campaigns (Search, Yandex, CMS, Performance Max, Demand Generation, Smart campaigns, etc.); - Improve the quality of leads; - Analysis of transactions at the call center and sales departments; - Work with large advertising budgets; - Working with ChatGPT; - Preparation of progress reports.

Marketing Specialist

MEGATOP

2022-3 - 2022-10 · 8 mos

Minsk, Belarus

Work with Google Analytics, Yandex.Metrica, Facebook advertising cabinets, Google Ads, Yandex.direct, myTarget. Reporting in both Excel formats and presentations. Analysis of advertising campaigns, selection of the most effective promotion channels, as well as selection of new tools. Participation in the development of a media plan for short and long-term periods.

Marketing Analyst

БеСТ

2021-9 - 2022-2 · 6 mos

- Participation in the development of a media plan for short and long-term periods. - Comprehensive competitive niche analysis in-depth product analysis. Formation of a unique trade offer. - Analysis of advertising campaigns, selection of the most effective promotion channels, as well as selection of new tools. - Reporting in both Excel formats and presentations.

Media Planner

Wunder Digital Agency

2021-5 - 2021-7 · 3 mos

Минск, Республика Беларусь

- Drawing up media plans and building a digital strategy. - Tracking the implementation of KPIs and adjusting the strategy (or media plan) based on the results of advertising campaigns. - Work with a team of technical specialists from the launch of advertising campaigns to the submission of reports. - Analysis of advertising campaigns, selection of the most effective promotion channels, as well as selection of new tools. - Reporting in both Excel formats and presentations. - Participation in negotiations with clients. - Work with Google Analytics, Yandex.Metrica, Facebook advertising cabinets, Google Ads, Yandex.direct, myTarget.

Marketing Specialist

Creacept

2021-1 - 2021-5 · 5 mos

Work with the tasks of the Bitrix24 application. Participation in the development of a media plan for short and long-term periods. Work with social networks and promotion systems. Comprehensive competitive niche analysis in-depth product analysis. Formation of a unique trade offer. SWOT analysis for individual products. Launch targeting. Mailing in social networks and bots. Launch of contextual advertising. Purchase of digital advertising. Lead generation.

Junior Technical Support Specialist

Убер Систем Бел

2019-3 - 2019-11 · 9 mos

Минск, Республика Беларусь

Working with partners.

Marketing Assistant

Рестобар DOM

2017-5 - 2018-11 · 1 yr 7 mos

Минск, Республика Беларусь

The content of the site. Writing unique content on the subject. Working with a website on a WordPress CMS. - Maintaining a CRM database. Working in the R-keeper system - Working with tasks in the Bitrix24 application. - Monitoring reviews and brand mentions, working with objections. - Development of discount events for a month according to the assigned tasks. Mechanics, implementation, analytics, conversions. - Participation in the development of a media plan for short and long-term periods. - Work with social networks and promotion systems. - Creation of printed materials in graphic editors. - Participation in the development of the brand platform. Concept, corporate identity, points of contact, promotion. - Comprehensive competitive niche analysis in-depth product analysis. Formation of a unique trade offer. - SWOT analysis for individual products. - Collecting the semantic core for the site. - Writing descriptors for snippets.