Alexander Lomatov

💼 Responsibilities: • Collaborate with a team of several people to create and manage the largest Telegram communities dedicated to User Acquisition, Creatives for UA, and influencer marketing. • Moderate and manage daily activity across all channels and chats. 🎯 Achievements: • User Acquisition chat: 5,000+ members (https://t.me/user_acquisition) • User Acquisition Jobs channel: 1,500+ members (https://t.me/User_Acquisition_Job) • Creatives for UA channel: 100+ members (https://t.me/UA_creatives) • Influencer Marketing channel: 900+ members (https://t.me/influencer_chat)

💼 Responsibilities: Leading the User Acquisition team to manage campaigns for both subscription and direct sales goals. 🎯 Achievements: 📱 Amma (Pregnancy Tracker) Results: Higher revenue compared to the previous year with better ROAS Created payment profiles and models to measure efficiency for both subscription and direct sales goals. Assisted in the organization of the creative production process to improve campaign performance.

💼 Responsibilities: Led the User Acquisition team to manage Facebook, TikTok, and Snapchat campaigns and conduct app analytics. 🎯 Achievements: 🎮 Crash Delivery (Mobile Game) Period: Since the hard launch Results: Profitably acquired 10+ million installs on Google Play and the App Store worldwide, with a focus on the US market. 🎮 Crash Delivery China (Mobile Game) Period: Since the soft launch Results: I did user acquisition for the Chinese version of the application (on Android and iOS) from sources such as Bytedance, Kwai, and Tencent. We held top positions in the Chinese App Store for several weeks." 🎮 Airplane Crash Madness (Mobile Game) Period: Since the soft launch Results: Profitably acquired 1+ million installs on Google Play and the App Store worldwide, with a focus on the US market.

💼 Responsibilities: Collaborated with the Love Choice team from the beginning of user acquisition efforts to oversee and execute Facebook, Google Ads, and Unity campaigns. Managed ad monetization via IronSource. Conducted product analytics to enhance overall performance. 🎯 Achievements: 🎮 Love Choice (Mobile Game) Results: 1.5x increase in ROAS and 10x increase in monthly spend GEO: WW (mainly: US)

💼 Responsibilities: Collaborated with two friends to create a hypercasual game. Was responsible for overseeing all aspects of the project, including coding, user acquisition, and ad monetization. 🎯 Achievements: 🎮 Fiji Balls (Mobile Game) Results: >500 installs GEO: US+Tier1 Day 1 retention = 15% ROAS = 10% The product metrics were not impressive, which is why we decided to stop game development. Nonetheless, it was an interesting experience.

💼 Responsibilities: • Led a small team to execute media buying and user acquisition strategies 🎯 Achievements: 📱 Running for Weight Loss by VERV (Fitness App) Period: May 2019 Results: >5000 trial activations GEO: WW (mainly: US) Conversion Rate (Trial Activation to Unique Purchase): 0,3 📱 Easy Ten (Language Learning App) Period: January 2018 - May 2019 Results: 10000+ trial activations GEO: WW (mainly: RU, IT, TR, US) Conversion Rate (Trial Activation to Unique Purchase): 0,3 Case Study: https://www.adquantum.com/s/Case_Study_Easy_Ten_AdQuantum.pdf 🎮 Evil Clicker (Mobile Game) Period: April 2019 Results: 1000+ Unique Paying Users GEO: WW Case Study: https://www.adquantum.com/s/Evil-Clicker-AQ.pdf 📱 Delivery Club (Food Delivery App) Period: January 2019 Results: 1000+ Unique Paying Users GEO: RU Case Study: https://www.adquantum.com/s/Case_Study_Delivery_Club_AdQuantum.pdf

🎯 Achievements: 🎮 Hustle Castle (Mobile Game) Period: July 2018 Results: 1000+ Unique Paying Users GEO: WW 📱 Youla (Mobile App - Marketplace) Period: December 2018 Results: 20000+ Mobile App Installs GEO: RU 📱 Pandao (Ecommerce) Period: October 2018 Results: 1000+ Unique Paying Users GEO: RU

💼 Responsibilities: • Worked with multiple clients to manage their media buying campaigns • Analyzed data and optimized campaigns to achieve KPIs 🎯 Achievements: • Consistently met monthly profit targets, leading to a promotion to a media buyer role.

💼 Responsibilities: • Worked on media buying, email marketing, and push notifications • Gained experience and knowledge in various areas of digital marketing 🎯 Achievements: • Discovered a passion for media buying and decided to pursue a career in this field

💼 Responsibilities: • Provided support for marketing activities, including coordinating with the PR agency and conducting analytics • Assisted in the planning and execution of marketing campaigns • Conducted market research 🎯 Achievements: • Created a comprehensive file for sales analysis of the garden business unit, which provided valuable insights for management and was well received • Successfully led the project of preparing information for the marketing plan 2017 • Improved the report on warehouses, resulting in more actionable insights and better decision-making

💼 Project: Creation of Performance Standards for Field Staff 🎯 Achievements: • Visualized the final report by designing and creating easy-to-understand graphs and charts • Presented data in a user-friendly format for convenient analysis by stakeholders • Collaborated with team members to ensure the report accurately reflected the performance standards for field staff

Thesis: "Theoretical and Practical Aspects of Consumer Loyalty:the case of Taxi Aggregators" (10/10)