Alexander Lamb

Director, Global Market Access leading on the access strategy in ophthalmology.

Global Market Access Medicine Lead (nephrology / anaemia)

Execution of Market Access Strategy within mid-sized European markets to realise value to payers and the business which includes: * Pull through and implementation of the global and archetype-specific strategy for strategic products in mid-sized priority markets; * Supporting affiliate level maintenance of access; * Execution of reimbursement and pricing strategy; * Liaison with the head of Commercial Divisions and members of their leadership team.

Development and delivery of Market Access strategies to ensure access to, reimbursement, and uptake of Astellas’ brands at a local level throughout the product lifecycle. Development of tools and materials to support field-based colleagues to effectively engage with payers and decision makers. Implementation of the Joint Working policy to deliver on projects with the NHS to enhance patient care and evaluate outcomes. Partnership working within core brand teams to ensure local market access needs are embedded within the Affiliate Brand Plans.

Input into strategy and development of materials within the core brand team within Astellas' urology franchise. Strong focus on payer-specific tools for use by the Urology Key Account Manager Team who are responsible for the improved market access position of promoted brands within local health economies. Responsible for the development of Budget Impact Models to work alongside customised hospital activity analysis tools that demonstrate a strong localised value propositions for the improved positioning of the brand within primary care protocols. The BIM focusses on costs, activity and patient outcomes. Continued emphasis on training and development of KAMs aligned to national strategy.

Delivery of MEGS and Joint Working programmes to support the NHS to improve patient outcomes via service redesign. Advanced budgetary notification delivery.

Performance and budget management of teams of sales representatives across primary and secondary care within Astellas' urology and dermatology franchises.