alexander gotzos

manager

About

A marketer with deep knowledge of retail environment and it’s needs. Capable of creating and implementing Retail Brand marketing campaigns across the marketplace. Retail Brand manager for Running and Women categories at Nike over 10 years with profound knowledge of the market. Strong teamwork dynamics believe and ethic approach decision making.

Country

greece

City

greece

Industry

marketing and advertising

Skill

visual merchandising, marketing strategy, retail, footwear, sales, sportswear, merchandising, sales management, brand management, marketing, new business development, store management, pricing, wholesale, market research, social media marketing, fashion, forecasting, product marketing, marketing management, apparel, management, advertising, sporting goods, negotiation

Experience

running and women retail brand manager

nike

2013-6 - 2017-10 · 4 yrs 5 mos

* Development and implementation of Retail Marketing Plan to inspire and engage consumers * Creation of campaign store calendar. Selection of most efﬁcient store channels based on desired KPI's * Identiﬁcation of powerful local insights through 1:1 consumer discussions. Build service plan accordingly and maximize consumer engagement. * Evolvement of inﬂuencers list and engage them to Retail. * Preparation and execution of hyper local campaigns (double digit increase in Efﬁcient and effective management of categories annual budget. Monitor regularly actual spending vs budget

retail brand executive

nike

2008-7 - 2013-12 · 5 yrs 6 mos

Plan and execute short and long-term projects and campaigns across all categories (Football, Running and Basketball) Kobe Bryant's Athens Tour (Ermis Gold). Retail part Ermou ﬂagship store opening Free ftw ﬁrst lunch The Mall Athens

nsp retail brand manager

nike

2015-6 - 2016-10 · 1 yr 5 mos

* Key objectives & Responsibilities: * Lead and inspire Retail Brand team * Development and implementation of Retail Marketing Plan to inspireand engage consumers all categories * Efﬁcient and effective management of channels annual budget . Monitor regularly actual spending vs budget. * Develop strategies cross all channels and of distribution and all categories

manager

2017-12 - Present · 8 yrs 10 mos

retail marketing acount manager for nike

scope

2006-1 - 2008-1 · 2 yrs 1 mo

Manage customer account Nike Hellas Client development at multibrand channel Proposal of available solutions through a variety of materials Monitoring and supervision of process installation of campaign Monitoring and develop Nike’s corners in multibrand spaces

account manager

pivot ad

2003-1 - 2008-1 · 5 yrs 1 mo

* Manage customer accounts * Clientele development * Proposal of available solutions through a variety of materials * Monitoring and supervision of process (from printing to installation)