Alexander Ehrenthal

Founded Simple Peptide - a science-driven peptide company built on precision, transparency, and innovation. I lead strategy, partnerships, and R&D initiatives focused on developing and supplying high-quality peptides manufactured under cGMP and ISO standards. Key Responsibilities: • Established R&D partnerships with leading biotech manufacturers across Europe and the US. • Oversaw compliance, product formulation, and quality control for research-grade and clinical peptides. • Built a global e-commerce and wholesale presence with same-day fulfillment and a 4.5★ Trustpilot rating. • Directed brand growth, digital marketing, and affiliate collaborations to position Simple Peptide as a trusted name in biotech innovation. Focus Areas: Biotech innovation · Peptide synthesis · Quality assurance · Global fulfillment · Affiliate partnerships

Launched Simple Science as the consumer extension of the Simple Group - transforming biotech-grade research into accessible, performance-driven wellness supplements. I oversee product development, strategic partnerships, and brand growth, ensuring every formula meets our standards of clinical precision and consumer simplicity. Key Responsibilities: • Translated peptide research into consumer-ready formulations focused on performance, recovery, and longevity. • Built a direct-to-consumer channel with transparent sourcing, third-party testing, and cGMP production. • Developed brand identity and marketing strategy centered on education, trust, and science-backed results. • Manage cross-functional teams for R&D, e-commerce, and distribution. Focus Areas: Nutraceuticals · Wellness innovation · D2C strategy · Clinical-grade supplements · Consumer trust

Founded MySimpleMed to bridge biotech, telehealth, and patient-first healthcare, offering affordable access to prescription therapies and virtual medical consultations. Built an integrated platform that combines professional medical care with fast, compliant, and secure delivery. Key Highlights: • Designed a telehealth platform enabling personalized medical consultations across multiple states. • Partnered with licensed U.S. physicians and pharmacies to ensure quality and safety in every prescription. • Introduced 2-day prescription fulfillment and a seamless digital experience for patient onboarding. • Developed brand presence around accessible, affordable, and high-quality healthcare solutions. • Expanded service portfolio to cover acute, subacute, and chronic care across various therapeutic areas. Focus Areas: Telemedicine • Digital Health • Prescription Fulfillment • Patient Experience • Healthcare Accessibility • Regulatory Compliance

Design and lead enterprise-grade Virtual Desktop Infrastructure (VDI) solutions supporting global financial operations. • Architect and maintain hybrid VMware Horizon / Azure Virtual Desktop environments for secure, scalable remote access. • Optimize performance, reducing login times and improving user experience for trading and research teams. • Implement MFA, zero-trust access, and compliance controls aligned with SOC 2 / ISO 27001. • Automate image management, monitoring, and reporting using PowerShell and ControlUp. • Partner with cybersecurity, network, and desktop teams to ensure reliability and audit-ready uptime.

Led enterprise technology strategy, infrastructure modernization, and IT operations for a multi-service financial and benefits organization. • Directed infrastructure architecture across data centers, networks, and cloud integrations. • Implemented and maintained high-availability Storage Area Network (SAN) systems ensuring performance and redundancy. • Oversaw cybersecurity, vendor management, and compliance with FINRA and SOC 2 standards. • Managed cross-functional IT teams supporting enterprise applications, VDI, and end-user computing. • Spearheaded technology roadmap initiatives to improve scalability, disaster recovery, and business continuity.

• Directed and upgraded the firm’s technology infrastructure and operations, overseeing data centers, Storage Area Network (SAN) systems, servers, networks, and end-user computing. • Developed and executed the IT roadmap: modernized hardware & virtualized platforms, enhanced storage resiliency and business-continuity capabilities, and established scalable infrastructure for growth. • Managed vendor partnerships, contracts, capital budgets and team resources to align technology spend with business priorities in benefits and financial services. • Ensured robust IT governance: maintained regulatory compliance (e.g., SOX, data-security standards), implemented system audit frameworks, and managed disaster-recovery strategies. • Built and led a high-performance team of network, systems, and desktop engineers; instituted operational processes (incident/change management) and delivered user-focused support to internal stakeholders.

Pre-sales, solution architecture, design and deployment of virtualization and VDI (Virtual Desktop Infrastructure) offerings for enterprise clients. • Partnered with sales & engineering teams to assess customer environments, capture requirements and define VDI/virtualization solutions (VMware, Citrix, Microsoft) aligned to business use-cases. • Designed and delivered end-to-end VDI implementations: infrastructure sizing, storage/compute/network integration, gold-image build, profile management, user access and migration planning. • Developed technical proposals, crafted demonstration environments, drove proof-of-concepts and supported clients through deployment and go-live phases. • Provided customer training, documented architectures, and enabled operational handoff to service teams, improving client satisfaction and adoption rates.

• Designed, implemented, and supported multi-site SMB/mid-market networks (switching, routing, firewalls, VPN, WLAN) in a managed-services environment. • Administered Windows Server 2003/2008 R2, Active Directory/Group Policy, DNS/DHCP; supported Exchange 2007/2010 and core Microsoft services. • Deployed and maintained virtualization and storage stacks (VMware ESXi/Hyper-V), plus backup/DR using common MSP tooling (e.g., Veeam/Backup Exec). • Performed network assessments, capacity planning, and security hardening; produced documentation and runbooks for repeatable operations. • Served as Tier-3 escalation, led migrations and incident response, and improved SLAs using RMM/PSA workflows (e.g., Kaseya/ConnectWise).

• Led engineering projects from concept through execution, managing technical design, scheduling, budgeting and stakeholder coordination in a fast-paced environment. • Developed detailed project scopes, reviewed engineering deliverables, partnered with vendors/contractors and ensured milestones, quality and safety standards were met. • Monitored project costs and progress, provided status reports to senior management, and supported hand-off to operations and service teams upon completion.

• Oversaw enterprise network infrastructure across multiple corporate and regional offices, ensuring high availability and security for business-critical real estate operations. • Managed network architecture, data centers, and disaster recovery systems supporting financial, construction, and property management applications. • Directed a team of network and systems engineers, handling LAN/WAN design, routing, switching, firewalls, and VPN connectivity. • Led major technology refresh initiatives - migrating legacy systems to Windows 2000/XP, Exchange 2000, and Active Directory. • Implemented data backup strategies, network monitoring, and security policies to improve uptime and compliance. • Partnered with leadership to align IT infrastructure with corporate growth, mergers, and property portfolio expansion.