Alex Crichton

Led business from inception to operational SME, securing a physical office/warehouse site and ensuring Year 1 profitability. Drove digital sales engine, achieving a 600% Return on Ad Spend (ROAS). Secured a robust global supply chain and managed product portfolio, controlling sourcing and logistics. Utilised market analysis and CRM to cultivate key architecture contacts and establish successful D2C and distributor channels.

Led international sales and marketing, delivering against 8-figure revenue targets and achieving a 20% record market segment uplift. Built new Go-to-Market (GTM) strategies and analytics frameworks. Drove strategic alignment across engineering, operations, and commercial teams to improve customer journeys.

Delivered £M in annual sales, surpassing growth targets by focusing on high-value, technically complex critical valve opportunities within the Energy & highly regulated Nuclear sector. Led multi-stakeholder engineering projects, influencing internal and external C-level teams to secure technical scope, pricing, and delivery. Managed and optimised a network of agent partners, while building and delivering sales training to improve funnel management and CRM quality.

Key role in developing the commercial strategy for EMEA Power & Nuclear, leading project utilising analytics and CRM frameworks to drive 5% margin expansion across the region. Played a key role in the region's 5-year strategic planning cycle alongside senior stakeholders, shaping market-entry plans and long-term sales forecasts. Built and delivered sales training to improve funnel management, CRM quality, and regional sales productivity. Responsible for developing, presenting and bridging commercial KPIs for the EMEA Power region.

Delivered a 15% improvement in frontline packing efficiency by utilising large-scale data sets (SQL) to design and safely implement new, high-efficiency workflows. Created a data-driven packing analysis tool (using Excel, inc VBA and SQL) which resulted in a 30% reduction in colleague complaints. Later utilised across many EU fulfilment centres. Played a pivotal role in achieving Amazon's fastest site ramp-up on record through meticulous resource planning for over 50,000 weekly hours.

Led a team to become the #1 highest-performing in the Amazon EU network (top 5% globally), boosting productivity by over 20% through data-driven continuous improvement projects. Developed and presented a data-backed process case that was mandated for rollout across the Amazon network after demonstrating a 10%+ productivity improvement. Built and led a new team of approximately 100 employees from the ground up, achieving peak performance and setting new production records

Increased annual revenue by 20% through the hands-on analysis and management of targeted SEO and PPC campaigns.