Alexander Buava

– Built and executed end-to-end innovation pipeline of 25+ SKUs across 4 Pepsi and 4 Lipton sub-brands in 6 months using fast-track stage-gate methodology — from consumer insight and whitespace identification through concept validation and launch readiness. – Developed portfolio strategy and selected new product formulas tailored to local market preferences — balancing global brand standards with regional consumer relevance across multiple beverage categories. – Developed 3-year local brand innovation strategy grounded in consumer trends, category direction, and competitive audit — aligned with global brand standards and regional growth ambitions. – Oversaw fast-track production launch at co-packer facility IBT in Tashkent, Uzbekistan — delivered full manufacturing go-live in just 4 months with zero delays, managing quality control, packaging compliance, and production readiness end-to-end. – Redesigned bottle label colour system, correcting brand colour accuracy across the product line — the updated design was subsequently adopted by PepsiCo marketing as the new standard and scaled across the entire market. – Led Gate progression for all innovation projects; owned opportunity sizing, consumer concept testing, feasibility assessments, and margin profiling across Retail and Foodservice channels. – Directed 6 cross-functional teams (Marketing, R&D, Supply Chain, Finance, Logistics, Sales) ensuring on-time, on-budget OTIF delivery across all innovation workstreams. – Conceived and produced an annual Sales Conference for 600+ attendees (full PepsiCo and Carlsberg senior leadership) — designed the full creative concept, integrated laser show, immersive visuals and music to create a future-focused brand experience. Received a special executive bonus award for outstanding execution. – Upskilled marketing and sales talent in innovation execution capability, building repeatable front-end process for future pipeline sustainability.

• Built international B2B trading company from zero, managing full P&L and achieving operational profitability within year one. • Developed resilient supply chains and long-term supplier partnerships across multiple geographies.

• Designed and led full market entry innovation strategy for Beyond Meat — a new-to-market plant-based platform — covering proposition development, channel strategy, and integrated launch across Retail (Perekrestok, Azbuka Vkusa) and Foodservice (TGI Fridays) channels. • Delivered 2.5x sales growth within 3 months of launch through disruptive positioning in a white-space category with no local competitors. • Generated 200+ monthly media placements establishing category leadership and brand credibility at launch.

• Directed simultaneous NPD projects for meat product lines, leading cross-functional teams across Marketing, Sales, Production, Logistics, and Finance from ideation to commercialization. • Delivered all projects on time and within budget with integrated go-to-market campaigns supporting sell-in and consumer trial.

• Developed and commercialized 5+ new-to-company HoReCa private-label platforms (European, Pan-Asian, Japanese cuisine) — full cycle from white space identification to market rollout. • Generated $600K+ CAD net profit in 2018 through category-first innovation with no direct local competitors. • Built and managed foodservice channel partnerships supporting product adoption across restaurant chains.

• Scaled fresh produce import business from zero to ~$1M CAD monthly revenue, establishing multi-modal logistics and long-term supplier contracts across 8 countries.

• Contributed to opening 200+ distributor centres across CIS; drove +20% monthly regional sales growth.