Alexander Bezbenko

• Planning and buying mobile and display advertising across Ozon’s presence in the CIS, using a mix of VK Ads, Yandex Direct, Telegram Ads, Google Ads, TikTok Ads, DV360, Xiaomi Ads, and Huawei Ads. • Media buying for vendors and sellers in Russia and the CIS, leveraging display, search, and targeted media channels. • Working with mobile analytics tools such as AppsFlyer and Redash, using end-to-end analytics for performance evaluation and optimization • Focus on key business metrics when planning and evaluating campaigns, including GMV, CRR and ROI.

• Developed strategic and tactical approaches and launched Performance and Brandformance campaigns across Yandex.Direct, VK Ads, MyTarget, and TG Ads. • Managed mid-size and large budgets (₽100K–₽70M per month) and ensured effective allocation. • Optimized campaigns based on analytical insights to achieve key lead-generation KPIs. • Created personalized ads, built audience segments, and designed conversion funnels. • Ran A/B tests for creatives, copy, and landing pages; formulated and validated hypotheses. • Handled media planning for periods from one month to one year. • Collaborated with designers, analysts, and technical teams — prepared briefs and oversaw execution. • Participated in tender projects by preparing presentations and tactical media mix approaches. • Trained junior specialists and developed internal learning materials.

Paid traffic acquisition using Google Ads and Facebook Ads