Alexa Baksay

As a Marketing Manager and Graphic Designer, I translated brand and client objectives into social-first creative concepts and content marketing campaigns that drove audience growth and engagement. I defined brand voice and communication direction, producing and publishing authentic, trend-aware content across TikTok, Instagram, Facebook, and other key platforms. My role spanned campaign ideation through execution, including short-form video, visuals, and copywriting edited using CapCut, Canva, and Adobe tools, as well as influencer/UGC outreach, email marketing, content calendar support, and community management. I contributed creative ideas in brainstorms, assisted on shoots and events to capture lifestyle and behind-the-scenes content, and collaborated closely with the creative team on campaign rollout and reporting. Alongside hands-on creation, I monitored social trends, cultural moments, audience behavior, and performance data to continuously refine and improve campaign impact.

As a voice actor at Andovar, I deliver high-quality voice recordings for a range of projects across digital and commercial platforms. I bring scripts to life with clarity, adaptability, and strong vocal presence, collaborating closely with production teams to meet creative direction, tone, and technical requirements.

Alongside my marketing and creative work, I have experience as a fashion model, making me comfortable in front of the camera and fueling my passion for the creative industry. Being involved in modeling has given me a strong understanding of on-set dynamics, creative direction, and content creation from a talent perspective. This allows me to collaborate effectively with creative teams, anticipate content needs, and ensure storytelling feels natural and authentic. Being comfortable on set and on location supports my ability to manage shoots and contribute creatively beyond traditional marketing roles.

As Coordinator and Co-Creative Director at The Balance, a fashion talent agency, I helped define and lead the strategic and creative direction behind campaigns, fashion shows, and brand activations. I translated client goals into clear creative concepts, narratives, and positioning, overseeing creative direction while coordinating timelines, budgets, logistics, and cross-functional teams to bring ideas to life. My role combined hands-on creative leadership with event management, including planning, talent and partner outreach, bookings, PR coordination, event setup, and on-site execution, as well as content creation to support campaigns before, during, and after events. Operating in fast-paced, high-pressure environments, I aligned creative vision, communication, and production to deliver cohesive, memorable experiences for audiences, clients, and partners.

As an event management & marketing intern, I supported the development and execution of social and event campaigns by translating strategic objectives into clear action plans. I assisted in shaping content directions, managing social calendars, creating and editing content, and supporting campaign narratives across digital channels. Working across marketing, events, and communications gave me hands-on experience in how creative ideas move from concept to execution. This role strengthened my ability to think outside the box, adapt quickly, and contribute creatively within fast-moving, collaborative teams.

INK Hotel (Marriott). El Tony Mate, Rostig, and Smelt were my most important clientsAs a marketing manager & media specialist, I was responsible for developing strategies and ideas that translated client challenges into clear positioning, messaging, and channel choices. I defined campaign rationales, planned content photoshoots, created, edited, and scheduled media, and worked closely with creative teams to ensure ideas remained focused and effective. Beyond execution, I played a key role in pitches, client acquisition, and business development by crafting convincing proposals and articulating why strategies would succeed. Through market research and audience insights, I identified growth opportunities and helped secure high-value clients by presenting clear, confident strategic choices.

As a Barista Plus, I was responsible for overseeing all aspects of daily cafe functions, including staff scheduling, inventory management, and ensuring high-quality product presentation. I trained baristas to maintain consistent beverage standards and uphold the unique ambiance of the cafe. I was proficient in implementing marketing strategies to increase sales. My communication and interpersonal skills created effective team collaboration and customer engagement. I developed an inviting atmosphere, fostered a positive team culture, which ensured the overall success of the cafe.

I was a professional ballet dancer with Pacific Northwest Ballet. I performed with the company in productions such as The Nutcracker, Sleeping Beauty, Swan Lake, and Romeo and Juliet. I was responsible for showing up on time, doing everything to the best of my ability, and stretching my creative and artistic abilities. I always strive to do my best and I am very determined. I also danced in New York, Chautauqua, and with the Dresden Ballet.