alexa christopher

vice president, new business and strategy

About

Independent Marketing Strategy & Brand Management Consultant at Independent Marketing Strategy & Brand Management Consultant

Country

united states

City

buffalo

Industry

marketing and advertising

Skill

public relations, marketing communications, advertising, marketing strategy, strategic planning, business development, copywriting, brand development, strategic communications, business strategy, marketing, branding and identity, business plan development, new business development, editing, event management, proposal writing, budgets, budgeting, teaching

Experience

communications intern

rich products corporation

1994-1 - 1995-1 · 1 yr 1 mo

business development intern

buffalo place

1991-1 - 1992-1 · 1 yr 1 mo

vice president, new business and strategy

the martin group

2017-1 - Present · 9 yrs 9 mos

With a well-honed intellect for business strategy and in-depth marketing communications experience, Alexa’s 20+ year industry tenure enables her to consistently deliver astute insights and high-level counsel to clients. In her current role, she manages the agency's New Business & Strategy department, and plays an integral role in overall agency management.

marketing director and firm administrator

kenney shelton liptak nowak, llp

2010-10 - 2015-5 · 4 yrs 8 mos

brand strategist

the martin group

2004-3 - 2009-1 · 4 yrs 11 mos

account supervisor

crowley webb

1998-11 - 2003-4 · 4 yrs 6 mos

account executive

travers collins & company

1995-1 - 1998-1 · 3 yrs 1 mo

strategic communications professional

independent marketing strategy & brand management conslultant

2015-5 - 2016-12 · 1 yr 8 mos

* Brand and communications strategist with over twenty years of experience working at marketing communications firms and in-house. Worked with global Fortune 500 companies to local not-for-profits and entrepreneurial start-ups, leading countless clients to greater clarity about their brands, helped them connect to their audiences and ultimately find their unique voice. Deliver objective, high-level strategic counsel, acute understanding of complex business issues and superior quality work to clients. Expertise in: * Developing and executing marketing, strategic and business plans * RFP development, evaluation, response, candidate screening and selection * Copywriting, editing and proofreading across all communications mediums * Brand research, identity and positioning * Project management * Facilitating small and large group strategic, business, and creative development sessions