Alex Z.

Develop go-to-market strategy and plan for FIs to improve portfolio performance using a combination of credit behavior, demographic, and other alternative data. Develop consumer behavior insights to support data driven decision making. Responsible for US$xx million dollars of revenue in five countries in the Asia Pacific market.

Integrating online behavior with TV watching habits to deliver relevant contents on TV for consumers by matching their passion, willingness to purchase and tailored products. What you browse will be what you watch later, or the other way around. In essence, we want to become the "Google" on TV in China.

• Developed a digital transformation plan in multiple stages for one of the fastest growing markets in South East Asia. Designed and implemented quick win initiatives for the first stage of the plan. Resulted in over 30% incremental increase in new customer acquisition. • Designed and implemented a new online tele sales performance model through a rigorous test and learn process in multiple markets. Resulted in over 100% improvement in the first 3 months performance after recruitment. • Successfully worked with key stakeholders including IT, Operations, Customer Service, Claims, and Marketing teams to develop and launch a customer centric portal mobile app that weaved new application, customer service, and claims into one platform, with tailored product and service recommendation based on customer lifestage and propensity modelling of historical purchase data.

• Developed and implemented bank’s first online charity program by first organizing charity initiatives online, and then inviting customers and general public to vote their favorite charity initiatives online for over 3 weeks period. The objective was to raise public awareness of less known charity organizations and to use Internet to promote their initiatives by public “voting”. It was the first of its kind in Taiwan and the program was so successful that the bank has decided to run the program every year since 2010. • Developed and implemented a snapshot of customer profile, balance, transactions, and service inquires called the “Moment of Truth” to arm frontline staff with necessary customer knowledge before they interact with customers, won the “Best Customer Experience” award from the Asian Banker.

• Developed and implemented bank’s first marketing data warehouse incorporating full customer lifetime information from application, to balance and transaction with more than 3,000 attributes and 500 tables. The warehouse later became the backbone of the enterprise wide data warehouse. • Launched analytics driven and trigger event based marketing campaigns after the warehouse was built with campaign revenue paid back the full warehouse investment in the first year after implementation.

• Developed online banner ad optimizing algorithm to maximize online new customer acquisition campaigns. Implemented multi variables test-and-learn mechanisms to optimize ad location, creative, offer, and newly acquired customer quality. • Achieved an average 10% increase in number of new customers acquired online in the first 12 months after implementation. .