Alex Yu
Data Analytics Lead @ RealSelf
About
With over eight years of experience in sales operations, revenue operations, and BI development, I am a data expert who leverages machine learning, marketing analytics, and modeling to drive sales growth and insights for iHerb, a leading online retailer of natural products. I have a solid background in Snowflake, Tableau, Salesforce, R, and SAS, and I hold certifications in machine learning and Python from Coursera. At Billtrust, I am responsible for data and analytics across the organization, supporting strategic decision making and business operations. Previously, I was a senior manager of sales operations at WeWork, where I led the sales operations function in United States and Canada, managing a team of five, setting monthly sales goals and incentive plans, delivering monthly sales forecast for global business, creating BI dashboard for executive overview, and building and automating sales reporting systems for new products and services. I have a proven track record of delivering results, such as increasing revenue by 24% YoY, predicting sales of 700m+ desks, and leading a $200m+ revenue business. I am very collaborative, highly motivated, and results driven. I enjoy consulting, client facing, and project management techniques and experience. I am passionate about finding data-driven solutions to complex business problems and creating value for customers and stakeholders. I am also a guitarist and a vocal, and a pet parent with a dog and a cat.
United States
New York
Retail
Databases, Business Process, Internal Audits, Financial Reporting, Business Intelligence (BI), Sales Forecasting, Sales Analysis, Operations, Data Analysis, Analysis, R, Regression Testing, Business Analysis, Project Management, Event Planning, Guitar, Marketing Research, Machine Learning, Analytics, Data Visualization
Experience

Senior Manager - Sales Operations
New York, United States
■ Leading the sales operations function in United States and Canada and managing a team of 5 ■ Setting monthly sales goals and incentive sales plan for USC sales team, leading to a 24% growth in revenue YoY ■ Delivering monthly sales forecast for global business and predicting sales of 700m+ desks ■ Creating BI dashboard with Salesforce, Snowflake query and tableau for executive overview and business operations ■ Building sales reporting system from scratch for WeWork All Access product, leading to a $200m+ revenue business ■ Automating the existing business reporting system with tableau and reducing 5+ hours in weekly reporting

Technology Consulting - Data and Analytics
Greater New York City Area
As a senior consultant on the Data and Analytics team, I lead teams to help insurance clients solve business problems, drive value, and gain strategy and insight from information. I use data analytics to provide actionable, timely and accurate recommendations to drive business insights around customer, regulatory risk, compliance, operations and finance for insurance clients to achieve greater return on investment. I also provide technical guidance and share knowledge with cross-functional teams.

Data Scientist
Madison, Wisconsin Area
• Participated in a transformation project, worked closely with business owner, project manager and tech lead, delivered bi-weekly report to business partners and stakeholders • Built predictive models for life, auto and AD&D products with logistic regression and boosted tree, created R packages to run the model automatically, documented model process for future reference • Converted 27 logistic regression models from SAS to R syntax and share results on TFS • Manipulated more than 400 million consumer score data with HiveQL and SparkR

Predictive Modeler
Madison, Wisconsin Area
• Extracted, cleaned and manipulated campaign data, and created monthly reports • Completed a variable selection projection using logistic regression on over 3 million observations in SAS / SQL and improved models for customer segmentation • Used A/B test to create the optimum design for direct mail envelopes, based on differences in response rate

Summer Marketing Analyst
SOLOMO Technology Inc
Madison, Wisconsin Area
• Developed story-driven reports synthesizing consumer market research data • Developed market size estimates of consumer and strategies to increase market share • Composed quantitative marketing reports on new product features with market research data and feedback from existing clients

Summer Sales Analyst
Beijing City, China
• Analyzed the distance, size and number of the clients’ parcels using Excel and R in order to classify a database of more than 10,000 clients • Estimated sales target level and created specific sales plans for different client categories • Assisted sales manager in negotiating with prospective long-term clients
Alex Yu's Contact Information
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