Alex Yin

• Foster innovation and collaboration across biz units/regions • Introduce Agile management approach in tech/biz development • Formulate a technology framework that can support company’s biz objective • Set up a tech COE to support global expansion • Enhance tech foundation (e.g. Omni-channel commerce platform, Data analytic, Process Automation, CRM and ERP upgrade etc..), in order to pave the way for customer centric directives • Prototyping on various technologies e.g. Robotic Process Automation, Predictive Analytic and Self-service BI

• Implemented a Global CRM project with Reltio, Salesforce marketing cloud, Snaplogic and Tableau which consolidate customer data from different touchpoints (both online & offline) to create a Single Customer View which is powered by Accenture Insight platform. • Introduced AI Chabot to brands, by leveraging the Natural Language Processing technology (powered by Facebook) which enabled brands to interact with users in a human liked conversational way, • Introduced AI Skin Analyzer to brands, by leveraging a cloud-based imaging technology, that allow user to understand their skin condition by photo uploading. That greatly improved the accuracy and user experience. • Nurtured data centric culture by using Power BI to facilitate Self-service reporting, hence user can obtain realtime biz insight anytime/anywhere. • Empowered frontline staff with rich customer insight by implementing a sophisticated Client telling App, it empowers staff with a Single holistic view of customer in a concise format; with that the frontline staff can engage customer with relevant and consistent conversation • Pilot eCommerce for brands, that use a SASS based online EC platform, that enable business to experiment various marketing idea and get market response. • Implemented Alipay and Wechat pay for use in eCommerce and In-store payment. • Facilitated Customer segmentation by leveraging RFM modelling which enable marketer to track and review the marketing performance more systematically

• Leaded IT team on global SAP implementation project (FI/CO, SD/MM) to replace the old Oracle EBS in 8 months • In-house developed various applications (e.g. middleware, eShop, eLeave, eForm, etc…) to streamline daily operation • Oversaw SAP HCM (OM, PA, Time Mgt, Payroll) implementation project for HK operation • Revamped over system infrastructure and outsource the datacentre to 3rd party IDC • Formulate IT system development plan to support company-wide business initiatives • Develop local Management Rules of Information System so as to ensure the IT operations are conducted safely, efficiently and strategically Supervise application development cycle including system design, development, testing and deployment of in-house application • Define and monitor technology standard in IT operation, study and promote new technology if applicable • Supervise various system implementation and migration projects to ensure high quality results within defined time schedule and budget • Design application framework and system infrastructure for the Company • Review IT contract to ensure the interest of the company is protected • Build and maintain vendor relationship, review vendor performance on a regular basis • IT Project tracking and status reporting