Alex Yap

- Develop and expand international markets by identifying, evaluating, and appointing local distributors and strategic partners. - Manage end-to-end sales cycles, including pricing strategy, negotiations, contract terms, and long-term partnership development. - Build and maintain relationships with key stakeholders, including distributors, partners, and customers. - Participate in international trade shows, exhibitions, and other promotional events to represent the company, strengthening brand presence and generating high-quality leads. - Track new regional project developments, collaborating with stakeholders to support opening order from proposal through execution. - Design and implement strategic plans for distributors and create targeted promotional campaigns to boost sales and market share. - Document sales reports, budgets, and plans for monthly and annual sales meetings. - Develop stock forecasts to ensure consistent product availability and minimize the opportunities of losing sales due to stockouts.

- Conduct market research to identify new business opportunities. - Identify and engage potential international partners and clients. - Contributing to the development of marketing strategies and presenting to the major stakeholders on strategies to achieve marketing objectives. - Manage a portfolio of 30 accounts that generated $15M revenue per year. - Work closely with regulatory team and designer to conduct the artwork that meet the required labelling standard. - Understand customer needs & negotiated with outsourced suppliers to meet customers' expectations.

Designed business plan directing the daily operation and supervised sales quotas and marketing plans. The business starts from 26 September 2019 to 2 October 2019 for Nescafe Youth Entrepreneurship Program.

- Partnered with distributors to deliver business plans aligned with sales, marketing, and category objectives. - Consistently achieved coverage and execution KPIs through disciplined planning and performance monitoring. - Maintain strong relationships with store managers to support execution and sales growth. - Executed category, trade plans, and seasonal promotion, driving sales growth and enhanced brand presence in all GT accounts. - Gather and share market insights and provide recommendations.