Alex W. Quiroz

YPO Member @ YPO

About

As President of Vida Wellness, my mission is clear: to deliver top-quality healthcare services at affordable prices. Leveraging the advantageous Mexican ecosystem and our proximity to the United States, Vida has become a destination for patients seeking high-quality treatments with accessible pricing, offering exceptional value. Beyond healthcare, I am also a passionate real estate developer, expanding my portfolio with industrial, medical and multifamily developments across Mexico and the United States. My goal is to create spaces that not only enhance communities but also align with the evolving needs of modern living and working environments. Join me in shaping the future of accessible healthcare and innovative real estate development. Let's connect and explore opportunities for collaboration and growth on LinkedIn.

Country

United States

City

Coronado

Industry

Real Estate

Skill

Strategic Planning, Marketing Strategy, Digital Marketing, Facebook Marketing, CRM, Email Marketing, Copywriting, Management, Project Management, Leadership, Team Building, Team Management, Marketing, Guerrilla Marketing

Experience

YPO Member

YPO

2024-3 - Present · 2 yrs 7 mos

Chief Executive Officer

Bristlecone Family Office

2017-1 - Present · 9 yrs 9 mos

San Diego, California, United States

President and Co-Founder

VIDA Wellness and Beauty

2017 - Present · 9 yrs

Downtown San Diego

Account Manager

SimpleReach

2015-1 - 2016-11 · 1 yr 11 mos

Greater New York City Area

Digital Marketing Analyst

BOL Agency

2015-10 - 2015-12 · 3 mos

San Diego, CA

• Responsible for reporting and drawing insights from multiple channels for various agency clients • Worked with CRO tools including: Google analytics, Inspectlet, Click-tail and Crazy Egg and to draw insights and optimize landing pages and websites • Created varied and flexible wireframes and had daily interaction with internal and external teams based on analysis • Responsible for engaging and advising senior level executives on adaptable strategy based on analytics • Weekly and monthly reporting to clients • Identified and understood client’s trends in order to build strategic plans

Marketing Director

VIDA Wellness and Beauty

2013-4 - 2015-9 · 2 yrs 6 mos

• Worked with industry experts and developed a strategic plan for VIDA’s multi-faceted approach to medical tourism • Internalized all major marketing functions including: the recruitment and training of VIDA’s first marketing team • Oversaw all digital marketing including: Google Analytics, Facebook advertising, video marketing, Google Adwords, Re-targeting, conversation tracking throughout the various steps of the sales funnel, and media buying on various targeted websites • Wrote and promoted key marketing messages via monthly specials, email blasts, social media posts and automated email campaigns via our CRM (Infustionsoft) and reviewed/reported the performance of those campaigns in an organized and analytical fashion

Marketing Director

South Doctors, Inc.

2014-4 - 2015-7 · 1 yr 4 mos

Downtown San Diego

• Oversaw and aligned the sales and marketing teams in order to optimize our sales funnels and maximize sales conversion • Leveraging my background with various online “patient resources” I was able to provide valuable “product management” feedback to the CTO via in an organized and concise fashion • Worked with various digital marketing tools such as: Crazyegg, Google Analytics, Hootsuite, ghostery, SEM Rush etc. In order to understand and compete with other similar web based companies