Alex Villarreta

AC Regional Business Manager -LATAM @ TCL

Country

Panama

City

Panama City

Industry

Electrical & Electronic Manufacturing

Skill

Business Strategy, Business Development, English, Inventory Management, Key Account Development, Key Account Management, Management, Microsoft Excel, Marketing Management, Negotiation, Product Development, Marketing Strategy, Product Marketing, Project Management, Project Planning, Sales Management, Sales Operations, Strategic Planning, Team Leadership, Telecommunications

Experience

AC Regional Business Manager -LATAM

TCL

2025-4 - Present · 1 yr 6 mos

Panama City

Responsible for developing and expanding TCL Air Conditioning business across Central America, the Caribbean, and South America. Key responsibilities: * Develop and execute regional business strategies for RAC, LCAC, CAC, and VRF product categories. * Drive sales growth, market expansion, and channel development across multiple countries. * Lead distributor management, key account development, and strategic partnerships. * Develop the regional VRF business through consultant engagement, project specification, and technical-commercial support. * Identify new business opportunities, major HVAC projects, and market trends. * Coordinate pricing strategy, product portfolio planning, and demand forecasting. * Work closely with headquarters, regional teams, and factory departments to ensure successful product launches and business execution. * Lead technical seminars, customer training programs, and commercial presentations throughout the region. * Support business development for emerging HVAC solutions, including commercial air conditioning and precision cooling. Core Expertise Regional Business Development • HVAC • VRF • RAC • LCAC • CAC • Project Sales • Channel Management • Key Account Management • Distribution Strategy • Business Planning • Go-to-Market Strategy • Commercial Negotiation • Market Expansion • Product Strategy • LATAM

General Manager, HVAC Business Unit

Panasonic Latin America, S.A.

2016-9 - 2019-3 · 2 yrs 7 mos

Panama

Manejo del Departamento de HVAC para las líneas de aires acondicionados Residenciales, Comercial Ligero y VRF, para Centro America, El Caribe, Ecuador, Venezuela, Colombia y Uruguay. Desarrollo de las estrategias requeridas para incrementar la participación de nuestras líneas en los Canales, verticales y mercados asignados, con el fin de posicionar a Panasonic Latin America como uno de los proveedores más importantes no solo de la linea Residenciales, sino de la Linea Comercial.

Regional Sales Manager

Samsung Electronics Latinoamerica

2015-3 - 2016-9 · 1 yr 7 mos

panama

Responsable de las ventas de Aires Acondicionados comerciales para Centro america, El Caribe, Venezuela y Ecuador a través de Key account Managers y Business Development Managers, además de 5 Branch, para cubrir 27 países. Desarrollo de la estratégia por canales y verticales, además del manejo de clientes de alto perfil con el fin de incrementar el share en cada uno de los territorios manejados.