Alex Turcotte

Responsible for the management of Quell Wearable Pain Relief Technology through retail and direct response channels, and for the development of future SKU launches in collaboration with Engineering. PRODUCT MANAGEMENT Own the development and implementation of new product concepts, messaging & claims strategies, marketing materials, and launch plans for next-generation SKU Implement new product and collateral changes into production in order to improve onboarding, drive overall satisfaction and increase consumable sales Launch customer review campaigns to drive engagement online while responding to posts and questions Manage the messaging and positioning of Quell on QuellRelief.com and retail product pages Develop and implement quarterly app notification plans to increase consumer engagement PRODUCTION & SUPPLY CHAIN Drive the production plan in collaboration with manufacturing, purchasing, and engineering to ensure inventory levels and future production goals meet retailer and direct customer demand Partner with purchasing manager on lead time management, ordering, and inventory levels of packaging, print collateral, and accessories Implement packaging and collateral improvement initiatives to drive down cost and improve pack out efficiencies – led packaging redesign that resulted in $0.88/unit savings CONSUMER INSIGHTS Develop, implement and analyze new product concept tests and user studies to understand user perception and purchase intent of upcoming launch, and develop supporting messaging strategies Drive user retention studies to determine existing product usage patterns and discover opportunities for implementing improvements

Responsible for new product development initiatives and product management strategies for the NINJA blender brand, driving cross-functional team development of new products to increase revenue, market share, and profit margin.

-Manage SKU configurations, strategies and features within the NINJA Total Crushing franchise to drive sales and create differentiation on shelf and between retailers -Research and analyze competitive product information, including new product launches, brand introductions, and marketplace moves to inform strategic decision making within the blender landscape -Drive value engineering initiatives for cost optimization and legacy product improvements -Conduct primary market research through In-Home Observational Studies and In-Home User Testing to better understand consumer need and report out to the product team and senior leadership -Review POS and NPD data from key retailers to monitor sales performance and make product, configuration, cost-down, and advertisement recommendations to senior management and sales teams -Partner with in-house creative services team to develop packaging artwork, in-box collateral, retail ads and in-store displays

-Launched new club channel SKU focused on resolving legacy consumer paint points while improving margin and driving down return rate -Supported the Product Manager on the development and launch of a new Auto-iQ technology platform, resulting in the highest rated line of NINJA blenders based on web review star ratings -Helped drive NPD and legacy product value engineering efforts contributing to the year over year growth of NINJA motorized products -Launched three incremental SKUs in the Canadian market to help expand the reach of NINJA in North America -Collaborated with regional sales directors for major accounts to define retailer assortment strategies for Fall 2014 and Spring 2015

-Executed on marketing deliverables for major retail partners to support the launch of the NUTRI NINJA franchise -Conducted competitive brand and market analysis, including tracking of competitive products/innovation -Assisted with the development of marketing collateral including instruction booklets, quick start guides, recipe books, product packaging, and retail displays -Consolidated web review data to identify key highlights from consumer feedback and drive cross-functional team meetings to review corrective actions against quality issues -Supported consumer product testing, including sample management, survey development and consolidation and presentation of summary reports

-Managed development timelines for Back To School 2012 and Tax 2013 products, including sticky notes, red rope, and filing materials -Corresponded on a daily basis with Staples Brand China (SBC) team to coordinate sample shipments and review, negotiate cost, check testing requirements, and certify items for production -Facilitated meetings with Retail, Contract, and .Com merchants to review finalized products and pricing, and come to a “Go/No-Go” decision on Tax 2013 products -Tracked commodity pricing and communicated with domestic vendors to receive quotes and kick-off the product development cycle for a new line of own-brand trash can liners -Developed cross-functional relationships with SBC, merchants, ops coordinators, inventory managers, and product managers to ensure the timely completion of product development tasks

-Communicated with design, proofreading, and compliance to ensure marketing materials were completed correctly, on time, and within the legal guidelines -Developed and edited language for marketing literature including shareholder materials, sales ideas, letters & value-added materials -Composed HTML and worked alongside e-commerce on the production and design of email campaigns sent to financial advisers -Assisted in managing and maintaining content on the John Hancock Mutual Funds website -Supported the organization and preparation of materials for various meetings and conferences including both the Winter and Summer National Sales Meetings

-Communicated with customers on a constant basis guaranteeing customer satisfaction -Demonstrated ability to work quickly while setting tables and function rooms, serving & clearing tables in designated section, & ensured special requests were met in a timely manner -Worked together with co-workers to complete prep work prior to functions and aided fellow waiters & waitresses with tables