Alex Rushlander, CPIM

• Works side-by-side with sales management on a daily basis offering support regarding inventory, customer orders, mill capabilities, and lead times. • Manager to inside sales team in Western Canada. • Responsible for over $30M of inventory, providing continuous analysis of sales and demand to maintain healthy stock levels/turns. • Works directly with Mobile plant to effectively schedule and manage all SSS orders being manufactured. • Acts as a key resource for an international sales team to help identify target customers/segments through analysis of historical data. • Coordinates and monitors production at various steel mill locations, both domestic and international. • SAP “Super User”. Provides continuous improvement and assistance to all countries operating on the SAP system. • Developed a slow-moving inventory report on North and South America’s stock health, which was used by upper management on a regular basis. • Conducts physical inventories at various warehouse locations around the country.

• Achieves the region’s revenue and profitability quotas for SSAB products as they are sold into all customer segments within the assigned region; establishes an environment and foundation for future sales growth; sells and teaches others how to sell value and solutions to SSAB’s customers. • Develops and increases sales revenue to meet assigned goals; establish, maintain and expand customer base; service the needs of existing customers; and, prioritizes effectively and in accordance with corporate objectives. • Develops and maintains in-depth knowledge of company products, processes, markets, competitors, buying influences, customers and customer processes to maximize efficiency and effectiveness. • Strategize sales plans for short and long term objectives. • Prospect new business through research, lead lists and from contacts made at trade shows; and drive the implementation of Value Added Service offerings.

• Researches and develops content for international sales training events; presents industry trends and statistics to international sales representatives and acts as a department representative to SSAB employees and customers. • Provides in-depth sales territory analysis to upper management on industry segments relevant to the success of the business, such as recycling, railroads, and mining. • Directly supports international sales management by driving changes to sales processes, i.e., overseeing updates to SAP, Salesforce and customer portals. • Educates sales team about how specialized products bring value to customers via internal and external training exercises, seminars and web-based content. • Generates new leads through segment research and demand modeling.

• Compiled, analyzed and maintained information on credit worthiness of all customers and job accounts within assignment, using Oracle and PACT systems. • Interacted with Financial Services and Branch personnel to ensure adherence to WESCO’s credit approval policies. • Responsible for the daily management and upkeep of WESCO’s Data Management function to ensure the accuracy of customer information and financial structure, as well as the accuracy of internal sales and financial reporting. • Validated data to properly affect WESCO’s lien rights position. Data entry into third party lien tracker websites and assist Financial Services personnel in protecting lien rights as appropriate.