Alex Qian
Head Of Marketing and E-Commerce @ Kering Eyewear
About
Product development, new product launch, new brand launch, marketing strategy development, campaign development and execution, brand strategy development, product management, budget control, marketing analysis and segmentation, portfolio management & optimization, communication assets development, global brand localization, brand relaunch & redirection, communication strategy, digital marketing and E-marketing Interested fields: Fashion, beauty, luxury, lifestyle, sports, personal care. Relocation: flexible
China
Shanghai
Consumer Goods
Brand Equity, Customer Insight, Customer Marketing, Consumer Products, FMCG, Brand Management, Consumer Insight, Marketing Management, Nielsen, Marketing Strategy, Marketing Research, Product Development, Market Analysis, Product Management, Brand Development, Management, Strategy
Experience
Head Of Marketing and E-Commerce
Kering Eyewear
Product & Marketing Director
JOY GROUP 橘宜集团
International Marketing Manager
LVMH Perfumes & Cosmetics
Paris Area, France
Product Manager
LVMH Perfumes & Cosmetics
Shanghai City, China
Brand Manager
The Hershey Company
Shanghai City, China
Associate Brand Manager
Unilever
Shanghai City, China
Global Marketing Trainee
Unilever
Englewood, New Jersey
Intern
Bank of China
China
Education
ESSEC Executive Education
Luxury Management
SDA Bocconi
Luxury Management
Eastern Michigan University
Finance, General
Alex Qian's Contact Information
Phone
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