alex ellwood

About

Marketing and Sales Professional with 13 years promotional, retail, loyalty and direct to consumer experience within the consumer packaged goods industry: strategic planning and analysis, project management, concept development/execution, vendor supervision and management of multi-million dollar budgets. Highly effective leader of cross-functional teams with proven ability to bring new products to market and deliver bottom line results. Skilled communicator with excellent interpersonal and collaborative skills promoting strong rapport with colleagues at all levels. Specialties: Brand Launches, Retail Consumer Promotions, Trade Programs and Communications, Ad Sales/Merchandising, Vendor Management.

Country

united states

City

new york

Industry

religious institutions

Skill

vendor management, cross functional team leadership, advertising, retail, product innovation, trade marketing, customer insight, brand management, consumer products, marketing, market research, marketing strategy, competitive analysis, management, strategy, leadership, strategic planning

Experience

legislative assistant

congressman robert d franks

1993-1 - 1995-1 · 2 yrs 1 mo

· Prepared draft legislation, Congressional testimony, speeches, and position papers advising Congressman Franks on business issues and pending legislation.

coordinator

new jersey business and industry association

1990-1 - 1993-1 · 3 yrs 1 mo

· Testified before New Jersey Legislature and Congressional Delegation regarding regulatory reform and export promotion legislation. Wrote and secured $250K federal grant creating Moscow office to facilitate trade between NJ businesses and Newly Independent States of the former Soviet Union.

vice president, new business development

encompass media group

2010-3 - 2011-1 · 11 mos

brand manager

philip morris international

1997-7 - 2004-6 · 7 yrs

· Successfully launched two line extensions. Attained distribution and sales targets within 6 weeks. Responsible for administering $60MM marketing and promotional budget. · Managed retail launch of Marlboro Blend No. 27, including all trade and consumer communications and promotions. Achieved year-end volume target of 2.8B units. Created weekly internal newsletter to track selling efforts, highlight launch team achievements and build excitement around national launch. · Executed multiple product and price promotions. Developed point of sale, packaging and store selection strategy. Effectively supervised average monthly promotion budget of $10MM and multiple vendors against strict timelines. · Led cross-functional team and performed strategic competitive analysis to develop and implement sub-brand growth strategy and plan which increased annual sales by 25%. · Started as MBA Associate on a 2 year rotation program in 1997 and in 1999 joined the marketing team as an Associate Brand Manager and received subsequent promotion to Brand Manager.