alex crystal

Searchmetric's Enterprise SEO and Content Marketing Platform provides competitive insight and market analysis no other technology can duplicate. It is capable of analysis that reveals opportunities, supports decisions, and connects your SEO tactics and strategy directly to revenue. Responsibilites include driving new revenue by generating qualified leads from “cold” means. Utilize Searchmetrics to help clients cull data for keyword research/mapping and site auditing to analyze Natural Search and PPC traffic. Routinely met with potential clients over the phone, in person, or via webchat to determine client needs and assess potential ROI for our company. Create plans based on market potential, marketing activities, product and company strategic goals for clients.

Worked directly with company CEO Evan Bailyn, “Google expert” and author of the bestselling book, “Outsmarting Google: SEO Secrets To Winning New Business.” Utilized numerous analytic systems, including Google Analytics and Pay Per Click Data, to perform keyword research and determine the ideal keyword map for our clients. Intimate knowledge of all major search engines and Social Media Channels, Google Places/Local, Facebook, YouTube, and Twitter. Routinely met with potential clients over the phone, in person, or via webchat to determine client needs and assess potential ROI for our company. Trained new employees on internal processes, customer service, and the value our company can bring to clients.

Worked directly with company CEO/Founder Tyler Dennett. Analyzed website analytics of clients to understand how they were operating online. Culled statistical data from potential clients’ websites to determine overall traffic levels, click through rates, conversion rates, best key terms and phrases, and revenue driven from traffic. This data was used to create a customized sales programs and presentations designed to create maximum client results and maximum potential revenues for The Found Effect. Utilized popular SEO tools for keyword research/mapping and site auditing, and to analyze Natural Search and PPC traffic.

RankUno is a strategy-first agency focused on Content Strategy/Marketing, Targeted Social Media, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, Pay-Per Click, and Marketing Technology. Responsibilities Include creating new partnerships with agencies in the U.S. then onboarding newly signed partners and then build those relationships, enhance the data we collect as a result of those partnerships, and deliver increasing value back to them in return. Drive strategy sessions with current partners/clients to create optimal go to market digital plans then work with a team of solution architects to develop, execute, and optimize the plan. In addition, make sure all general client needs are met including ensuring that all reporting is focused on the most important KPI's to the partner/client and reviewing the information in detail with partner agencies before they deliver to clients.

Phase2 Technology builds some of the most trusted websites in the world through user-focused design and open source technologies. We provide web strategy, experience design, and technology implementation for influential organizations across the public, private, and non-profit sectors. We are experts in designing robust multi-site platforms, building collaboration tools, and producing data visualization and storytelling tools through Open Source solutions. Phase2 projects focus on three pillars: Content, Collaboration and Experience. Responsibilites include create, apply, and develop the new outbound sales program. Establish all standards and procedures for the new outbound sales program. Responsible for creating multiple variations of outbound templates including email and call scripts. Work with marketing and client teams to create case studies and other materials that help influence new markets. Qualify all prospects driven from all Phase2 sites and properties. Establish relationships with prospects who are pre qualified to determine needs and challenges.

Worked with Directors and their team of Solution Architects to form initial SEO and PPC strategies, plan 12 month strategies, and optimize campaigns toward client goals. Increased revenue growth for both company and client, while optimizing account. Collaborated with client’s compliance departments to get updated creative approved. Routinely traveled across country to meet with clients to discuss campaigns, strategies, goals, results, and upcoming projects. Coordinated with clients’ partners and agencies’ to ensure that all marketing efforts, regardless of channel, was delivering consistent, thoughtful, and unique messaging.

Routinely travel to trade shows and conventions to carefully select partners who will assist in driving revenue online. This includes travel agents, travel sites, and other hospitality focused businesses. Increase demand of services through various branding strategies including the use of social media, infographics, and focused content development. Develop and manage all Pay Per Click channels to increase efficiency and drive additional ROI. Create strategy around new landing pages for the PPC campaigns. Responsible for understanding our extensive range of products and services and positioning them through value propositions that market the benefits. Collaborate with the business heads to articulate the Sales and Marketing strategy. Find Chief Concierges of select hotels and create relationships in order for them to feel comfortable to sell our product to their hotel guests. Create and develop all sales materials. Responsible for hiring and managing team of 8 Hotel Sales Executives. Create goals, forecasts, and territory planning for all Hotel Sales Executives.