Alex Chong

Manager, Regional Merchandise Planning, APAC @ Calvin Klein

About

Dynamic commercial planning and analytics leader with over 10 years of experience across APAC in demand planning, sales analysis, and inventory management. Highly skilled in driving cross-functional collaboration to streamline supply chain processes, optimize demand forecasts, deliver actionable business insights. Proven expertise in implementing OTB strategies, leading commercial reporting with PowerBI and Tableau and supporting executive decision-making for leading global brands. Adept at partnering with supply chain, finance and merchandising team to maximize sales, balance stock levels and minimize excess inventory.

Country

City

Hong Kong SAR

Industry

Retail

Skill

Merchandising, Microsoft Excel, Microsoft Office, RMS, Microsoft Word, Data Analysis, Merchandising Strategies

Experience

Manager, Regional Merchandise Planning, APAC

Calvin Klein

2026-2 - Present · 8 mos

Hong Kong SAR

Manager - Regional Merchandise Financial Planning

Under Armour

2025-7 - 2026-1 · 7 mos

Hong Kong SAR

Manager - Planning APAC

Under Armour

2023-4 - 2025-7 · 2 yrs 4 mos

- Lead regional demand planning and forecasting for key APAC markets, aligning financial strategies with channel-level business needs. - Deliver SKU-level demand signals in monthly forecasting cycles and communicate APAC trend insights to global teams. - Develop and implement Open-to-Buy strategies to maximize sales, balance inventory and minimize excess stock. - Partner with supply chain and finance teams on inventory control and category forecasting. - Analyze and report seasonal booking results across the region. - Build commercial reporting decks in Power BI to support APAC management in decision-making and sales performance assessment.

Associate Manager - Commercial Development and Sales Analytics APAC

Under Armour

2021-9 - 2023-4 · 1 yr 8 mos

Hong Kong SAR

Business Controller Asia Pacific

Daniel Wellington

2017-9 - 2021-9 · 4 yrs 1 mo

Hong Kong

- Directed APAC forecasts in collaboration with demand planners, improving inventory accuracy - Conducted in-depth product and promotional performance analysis, providing actionable insights to management. - Simulated sales impacts of discounts, marketing campaigns, supporting business case studies. - Coordinated the region’s pricing process, working closely with global teams. - Authored APAC monthly executive reports and developed Tableau dashboards to drive stakeholder insights.

Junior Retail Analyst - HK, SEA & Taiwan

Christian Louboutin

2016-9 - 2017-9 · 1 yr 1 mo

Hong Kong

- Managed all merchandising activities for 11 locations across Hong Kong, South East Asia, and Taiwan. - Supported managers with Open-to-Buy planning and sales/trend analysis. - Optimized turnover and sell-through via monitoring of inventory, delivery, product mix, and pricing. - Produced regular sales report and made inventory recommendations - Maintained inventory levels to reduce redundant stock and managed seasonal markdowns, and stock destruction processes.

Merchandise Coordinator - HK, SEA & Taiwan

Christian Louboutin

2015-6 - 2016-8 · 1 yr 3 mos

Hong Kong SAR

Stock Supervisor

Ralph Lauren

2014-4 - 2015-5 · 1 yr 2 mos

Hong Kong

- Focused on inventory accuracy and shrinkage reduction for six stores in Hong Kong - Trained associates and collaborated with merchandising teams to optimize stock placement and sales - Prepared stock consolidation and transfer reports, and supported the opening of APAC flagship store

Assistant Manager

Abercrombie & Fitch Co.

2013-1 - 2013-11 · 11 mos

Hong Kong

- Completed manager-in-training program covering human resources, operations and merchandising - Interviewed, trained and managed over 400 store associates - Supervised sales performance and visual merchandising to exceed targets and boost customer experience