Aleksandar Bozic

As Director of Conversion Optimization at Caesars Sportsbook & Casino ($CZR), I led strategic initiatives to enhance the user experience and improve the end-to-end conversion journey for Caesars Sportsbook and Casino. My focus was on leveraging data, experimentation, and cross-functional collaboration to increase First-Time Deposits (FTDs), improve conversion rates, and drive sustainable growth across digital acquisition channels. Key Responsibilities: • Owned the conversion optimization roadmap, focusing on registration-to-deposit performance and onboarding funnel improvements. • Partnered with Product, Growth Marketing, SEO, and Analytics teams to develop data-driven hypotheses and execute A/B and multivariate testing programs. • Led the development of frameworks for tracking, measurement, and funnel attribution to inform strategic decision-making. • Collaborated with engineering and UX teams to identify friction points and deliver enhancements that improved user flow and engagement. • Implemented conversion normalization strategies to accurately measure campaign performance across paid, organic, and affiliate channels. • Built dashboards and reporting systems to visualize KPIs, benchmark performance, and communicate results to senior leadership. • Mentored analysts and cross-functional contributors, fostering a culture of experimentation and data-backed decision-making.

As a Digital Ad Operations Manager at Caesars Sportsbook & Casino ($CZR), I was responsible for overseeing the delivery, optimization, and performance of advertising campaigns across OTT, digital, radio, and TV platforms. My role centered on ensuring flawless campaign execution, maximizing efficiency, and maintaining alignment between marketing, analytics, and product teams. I helped streamline operations, improve data accuracy, and strengthen partner relationships to support Caesars’ growing omnichannel marketing ecosystem. Key Responsibilities: • Oversaw all aspects of post-sale advertising delivery, including trafficking, inventory management, creative QA, reporting, and performance analysis. • Collaborated closely with internal stakeholders and external partners to optimize ad workflows and ensure alignment across channels. • Developed processes to improve cross-team efficiency between sales, marketing, and operations, ensuring campaigns launched accurately and on schedule. • Monitored performance metrics to identify trends and opportunities for conversion rate improvements and cost efficiencies. • Supported pre-sales planning, forecasting, and campaign troubleshooting to ensure inventory and performance goals were met. • Mentored junior team members, fostering growth and ensuring consistency in campaign execution and operational best practices. Achievement: Reduced campaign turnaround times by 18%, leading to stronger partner satisfaction and increased revenue impact across Caesars’ marketing channels. Improved overall efficiency, tracking and measurement across various channels, resulting in increase in ROAS and ROI.

As a Senior Advertising Operations Specialist at Gambling.com Group ($GAMB), one of the largest performance marketing companies in the online gambling industry, I played a key role in driving the success of digital marketing campaigns across all channels. My primary responsibility was to oversee the entire campaign lifecycle, from initial setup through to performance optimization and reporting, ensuring campaigns were not only compliant but also efficient. I worked closely with cross-functional teams to ensure seamless execution and delivered value-driven results for the company and its partners. Key Responsibilities: • Served as the primary point of contact for all major projects, collaborating with internal departments including Sales, Tech, Content, and Finance to ensure alignment of campaign objectives. • Managed the complete campaign lifecycle, from setup, creative deployment, tracking, and reporting, to post-launch optimization. • Focused on conversion rate optimization (CRO), click-through rate (CTR) improvements, and cost-per-acquisition (CPA) reduction across affiliate marketing campaigns. • Led troubleshooting and optimization efforts to ensure maximum campaign efficiency, reducing underperforming ad spends and increasing return on investment (ROI). • Developed and implemented long-term advertising strategies to scale performance marketing efforts, enhancing overall campaign effectiveness. • Mentored and trained new team members on advertising operations best practices and the strategic approach to performance marketing. • Worked cross-functionally to manage and streamline data workflows, improving reporting accuracy and campaign tracking across Gambling.com Group properties. Achievement: Through a series of targeted optimizations, I successfully increased affiliate conversion rates by 17% YoY, within the same CPA. My efforts in streamlining data workflows and optimizing strategies led to a 20% improvement in overall efficiency.

As an Advertising Operations Specialist at Gambling.com Group ($GAMB), I played a critical role in managing and optimizing affiliate marketing campaigns. My work centered on ensuring seamless campaign execution, maintaining compliance, and driving performance through meticulous attention to detail and cross-functional collaboration. In this role, I: • Gained a detailed understanding of the technical backend and end-to-end workflows for advertising operations, enabling efficient campaign setup and execution. • Managed the branding process for affiliate partners, overseeing the implementation and ongoing maintenance of promotions and services across multiple sites, regions, and online casino products. • Ensured compliance with industry regulations and partner brand guidelines, maintaining the integrity of affiliate marketing efforts. • Acted as a key liaison between departments, including Tech, Engineers, Sales, SEO, Content, and Finance, to align campaign objectives with company goals and resolve operational challenges. • Performed QA and troubleshooting for all campaigns prior to launch, ensuring adherence to specifications and preventing potential issues from impacting performance. • Owned the entire lifecycle of campaigns, from initial setup and content coordination to post-campaign reporting, providing actionable insights for optimization. • Supported SEO initiatives by optimizing website structures and content to enhance visibility, boost organic traffic, and drive sustained growth. This role at honed my skills in performance marketing and growth-focused strategies, while building an understanding of affiliate marketing. It laid the groundwork for my continued success in driving results and delivering value in dynamic, fast-paced environments. Achievement: Optimized affiliate marketing campaigns, driving a 15% increase in conversion rates through cross-functional collaboration and adherence to compliance standards, while enhancing campaign efficiency.

As Marketing Manager at Vegas Stats & Information Network (VSIN), I was responsible for overseeing all aspects of advertising delivery across OTT networks, digital, radio, and TV platforms. This role was instrumental in ensuring the success of marketing partners by delivering high-quality campaigns and maintaining strong collaboration across teams. In this leadership position, I: Owned the full post-sale advertising delivery process, ensuring campaigns met compliance standards and exceeded performance expectations. • Acted as the primary liaison between internal stakeholders and external partners, fostering strong relationships and facilitating seamless communication. • Performed thorough QA on all campaigns, verifying adherence to ad specifications and resolving any discrepancies to ensure flawless execution. • Managed inventory control, pre-sales processes, trafficking, delivery, reporting, and troubleshooting to optimize workflows and maximize campaign efficiency. • Led and mentored team members, training new hires and providing ongoing coaching to enhance team performance and productivity. • Conducted client meetings and conference calls with professionalism, maintaining high partner satisfaction and retention. By driving operational excellence and fostering collaborative partnerships, I played a key role in scaling VSIN’s marketing operations and enhancing its reputation as a trusted advertising partner. This position underscored my ability to lead marketing initiatives, streamline processes, and deliver impactful results in a competitive industry. Achievement: I streamlined post-sale advertising delivery, leading to a 20% increase in campaign efficiency and a 15% improvement in partner satisfaction. My leadership in optimizing workflows and managing team productivity was key to driving success.

At Vegas Sports & Information Network (VSIN), I managed advertising campaigns across digital, radio, and TV networks, playing a pivotal role in driving performance and ensuring seamless campaign execution. As part of a team dedicated to delivering high-quality advertising solutions, I collaborated with online gambling partners in the U.S. market, providing timely and professional reporting to foster strong partnerships and support business objectives. Key responsibilities included: • Managing the daily lifecycle of ad campaigns, from scheduling and trafficking to performance monitoring and optimization. • Performing thorough quality assurance (QA) checks for all campaigns before they went live, ensuring adherence to creative specifications and technical standards. • Utilizing third-party ad servers like SpringServe to streamline ad delivery and reporting processes. • Working with VAST tags and third-party reporting tools to enhance campaign tracking, delivery accuracy, and performance analysis. • Collaborating with partners to address any campaign discrepancies or issues, ensuring seamless execution and maintaining high service standards. My time at VSIN reinforced my ability to navigate the fast-paced demands of the advertising industry, optimize multi-channel campaigns, and consistently deliver results that align with organizational and client goals. Achievement: Successfully led campaigns that directly drove a 14% increase in subscriptions month over month by optimizing multi-channel advertising strategies. Through close collaboration with partners and vendors, I ensured seamless execution and performance alignment.

During my tenure at YourBow and it's biggest client Tribune Publishing ($TPCO), I specialized in managing and optimizing digital advertising campaigns across various platforms, contributing to the success of high-profile publications like the Chicago Tribune, LA Times, San Diego Union-Tribune, and New York Daily News. I worked extensively with ad servers such as Google Ad Manager, LiveIntent, DoubleClick, and AppNexus to deliver impactful programmatic, email, newsletter, and paid campaigns. Key responsibilities: • Overseeing the trafficking, testing, implementation, and quality assurance (QA) of ad campaigns, ensuring seamless execution and optimal performance. • Collaborating directly with clients and publishers to manage all aspects of traffic, from campaign setup and creative deployment to ongoing optimization and reporting. • Leveraging audience segmentation through Data Management Platforms (e.g., Lotame, Google Audiences) to refine targeting and enhance campaign effectiveness. • Conducting in-depth performance analysis and reporting, providing actionable insights to the sales team to inform strategy and decision-making. • Troubleshooting technical ad delivery issues in coordination with Web Operations and resolving discrepancies in reporting and creative requirements. • Supporting pre-sales efforts, including inventory management, technical feasibility assessments, and ad specification reviews. • Guiding and mentoring associate ad operations specialists to enhance team efficiency and campaign quality. Through strategic management, I ensured the delivery of high-performing campaigns that aligned with business goals, engaged audiences effectively, and drove measurable results. This role reinforced my expertise in performance marketing and my ability to adapt to the fast-paced and evolving digital advertising landscape. Achievement: Optimized campaigns for Forbes 500 clients, increasing CTR by 2% and ROAS by 9% YoY while keeping CPA at the same levels.

Belgrade Business And Arts Academy Of Applied Studies