Alex Belliveau Marden

Represent buyers and sellers across Fremont, Newark, Union City and the greater East Bay, providing strategic guidance throughout the buying & selling process. Focused on pricing strategy, listing preparation, marketing coordination, negotiations and transaction management. Known for a detail-oriented, highly organized approach and a commitment to delivering a smooth, informed client experience.

Clients: Google - Embedded at Google SF, managing a team of embedded 72andSunny creatives and working directly with the Brand Marketing for Consumer Apps team. Clients: Starbucks Coffee Company - Oversaw internal teams, partner agencies, and clients through the creative development process with a focus on strategic execution and creative excellence across all channels: film, print, digital and social. - Managed Starbucks’ largest OOH production for the national launch of Mobile Order & Pay, which included interactive storefronts, transit wraps and over 1,600 contextual printed pieces for 19 Station Dominations in NY, Chicago and SF, targeting on-the-go consumers in iconic commuter locations like Grand Central Station. - Led the fully-integrated campaign development for Starbucks’ venture into a new category, Cold Brew Coffee, as well as the latest launch within that campaign for Vanilla Sweet Cream Cold Brew.

Clients: Starbucks Coffee Company - Led print and digital projects from creative development through production for four global, fully-integrated campaigns for large brand initiatives and product launches, including Meet Me at Starbucks, Starbucks’ first global brand campaign. - Managed the development of global adaptation toolkits and led communications with global clients and markets. - Managed a variety of digital partnerships, overseeing the creative execution, with properties like Waze, Amazon, Apple, Spotify, Brit + Co, Bustle and Buzzfeed. - Oversaw the development of Starbucks’ first Inmoji, a clickable icon within popular messaging apps that leads consumers to additional brand content. - Partnered with social agency to develop some of Starbucks’ largest social campaigns for Frappuccino and Pumpkin Spice Latte.

Clients: Jimmy Dean Sausage, The Recording Academy/GRAMMYs - Managed print/still photography, digital and broadcast projects from creative brief, through testing and production while liaising with partner agencies to ensure consistency across campaign communications. - Led print and OOH production featuring artists like Macklemore & Ryan Lewis and Taylor Swift for the 56th GRAMMYs campaign, “Music Unleashes Us”, which led to the second highest ratings in over two decades. - Worked closely with social media team to develop monthly content calendars that informs messaging for all digital channels while organizing and implementing content updates to JimmyDean.com via website CMS.

Clients: Jimmy Dean Sausage, Aidells - Performed daily administrative duties, travel coordination and meeting preparation while simultaneously fostering relationships with clients, agency partners, and internal creative teams. - Generated and presented monthly competitive reports; findings leveraged to help guide brand strategy. - Assisted digital production team with jimmydean.com website rebuild; resulting in over 2 million visitors in February 2014.

• Assisted managers and directors on the Marketing Solutions team with daily tasks • Wrote creative briefs for promotional spots as well as executed the spots • Wrote copy for online advertisements • Wrote weekly emails for the team describing different innovative brand integrations and marketing ideas taking place elsewhere in the entertainment market • Researched and presented a case study on the NBC show Fashion Star as an example of brand partnerships

•Assisted segment producer and production assistants with daily tasks including making copies and logging video footage •Conducted daily research for segment producer on current trends and latest events •Helped prepare and finalize rundowns of episodes •Assisted segment producer and production assistants on-set of live tapings

• Assisted managers and directors on the Marketing Solutions team with daily tasks • Wrote creative briefs for promotional spots as well as executed the spots • Wrote copy for online advertisements • Wrote weekly emails for the team describing different innovative brand integrations and marketing ideas taking place elsewhere in the entertainment market • Designed and created Master MS Chart organizing sponsorships

• Rotated between departments learning the ins and outs of each department’s function within the production company • Assisted casting directors at a casting call for Bad Girls Club • Performed office assistant duties and organizational tasks

• Worked there previous summers: June 2008- August 2008, June 2009- August 2009 • Assistant to a real estate agent • Helped with daily tasks such as making copies, faxing documents, running errands, making phone calls, making appointments, and managing schedules • Managed marketing including designing flyers, designing postcards, and brochures

Studied Abroad in Lausanne Switzerland 2009-2010 Graduated Magna Cum Laude, GPA 3.86