Alex Baptist Fernandes

a}: To arrange seminars or training programs to enhance and develop skills of my team. b}: To arrange an interactive seminars every quarter for interacting with our customers to gain maximum c}: To give in-depth brand knowledge of all brands. d}:to get area wise detailed report of potential customers. To reward for getting the highest payment & orders every month. To give a raise for daily allowance & outstation allowance. To release incentives every 6 months. Freebees for the end user with our in-house brands. Brand building & market positioning of products .To make OPIUM No.1 brand in its category to include high end boutiques {watches, apparels designer} get higher share of customer’s mindshare for our luxury brands. . To focus on In-store branding and display.

Direct and monitor all sales and operational activities of Region to ensure operating income and sales objectives are met. Process involves travel to individual stores throughout the region. • Enabling business growth by developing and managing a network of channel partners. • Implementing sales promotion plans and new store concepts to generate sales for achievements of targets. Implements & maintains company merchandising principles. Effective display of goods in the store to attract customers and give maximum exposure to products. Implement seasonal changes creatively & timorously. • Establishing corporate strategies for top-line growth for Eyewear business and for reaching out to unexplored market segments for business expansion. • Spearheading complete strategic business unit operations across territories to ensure that revenue and market share objectives are met. • Identifying and networking with financially strong and reliable distributors/channel partners to achieve deeper market penetration. • Develop and maintains correct model stocks for product, and effectively creates all weekly replenishment orders based on analysis of business, current stock levels, sell thru and turns. Manage and monitors all inventory receipts. Coordinate all store communications regarding product flow, allocations, and best sellers and out of stock status updates for inter-store transfers. • Building brand focus in conjunction with operational requirements, implementing, pre/post launch sales promotion activities for brand building and market development. • Providing direction, motivation and training to the field sales team, ensuring optimum performance for all operational and sales related issues. • Visiting potential customers to demonstrate products and gain new markets. Following up the receivables and collecting them from market. Keeping eye on competitors and update us the activities happening in the market.

• Development of proposals, agreements and pitches for clients. • Sales and Marketing Business performance reporting. • Establish and maintain marketing database and inventory control of marketing information. • Support business development opportunities with preparatory research & follow-up by booking orders & answering inquires. • Invoicing & following up for payments / collection etc with the clients. • Interaction/ co-ordination with other departments for the flow of information required by the marketing department. • Maintaining a database of proposals and also relevant market data. • Organizing conferences between clients and concerned employees, if needed for any clarification. • Giving actual product demo presentation

• Development of proposals, agreements and pitches for clients. • Sales and Marketing business performance reporting. • Establish and maintain marketing database and inventory control of marketing • information • Support business development opportunities with preparatory research &Follow-up • By booking orders and answering queries.

• Set & achieve Sales Targets. • Handling assigned work to me in a proper and disciplined manner. • Overall responsibility of the showroom, motivating colleagues. • Looking after marketing (corresponding with Lab and fitting) • Promotional activities • Display in the showroom and maintaining stock